>> booker: thanks to y'all. we don't have a real menu. i'd be glad to tell you what we're gonna serve tonight. >> anthony: in 1965, nbc news came to town, making a documentary on race relations. booker's entertaing recitation of the menu atusco'sas famous around town, so they asked him to do his usual routine for the camera. >> booker: we have fresh shrimp cocktail, lusco's shrimp, fresh oysters on a half shell, baked oysters, oyster rockefeller, oyster almadine. >> anthony: but at the end of his usual litany is where he dropped the truth bomb that nobody was ready for, right here. customers, i say my customers, be respecting of me. some people nice, some is not. some call me booker, some call me john, some call me jim. some call me nigga. oh that hurts, but you have to smile. if you don't, "what's wrong with you?" the meaner the man be, the more you smile. although you crying on the inside. "i'm not gonna tip that nigga. he don't live for no tip." "yes sir, thank you." "what'd you say?" "come back, goodnight, take