>> ever? >> yeah, ever. >> during construction, there was plenty of controversy about how, where, and by whom trump tower was built. it was then trump learned to use the press to his advantage. >> i used to run into his office like a shrieking maniac saying to him, but donald, this is terrible, look at the press. he'd say, oh, calm down, all publicity is good publicity. and out i'd go. >> in fact, no one was better at promoting trump than trump. using the alias, john barron. >> did you ever meet john barron? >> i heard john baron on the phone, donald was impersonating john baron. >> did you find it funny? >> you know, i thought it was creative on his part. he got the word out there and constantly got press. we were getting incessant press. >> do you remember any of the stories he told?