self-marketing side, which you just don't get that package, do you, very often? >> mario did a book titled "the right words at the right time." it asked celebrities to share that moment when somebody said something to them that changed their lives. "the right words at the right time." and you could write your piece for the book or could have it written and then would you have final cut of whatever somebody else wrote. i did two. i did ted turner and i did mohamed ali. he would go to the armory in louisville, and he went one day and he saw gorgeous george and he's sitting there and this guy walks out with the velvet thing and the mink trim, the big cape and the hair, yellow hair going up and he would say -- ali is sitting there.