caution because we don't have a single poll either in south carolina or iowa or any other early primary states showing that kind of result. >> i should clarify it's 13 percentage points ahead among evangelicals which is so startling. >> reporter: anderson, rick santorum is going to go up on the air starting next tuesday in south carolina with a very large ad buy which he has not doon before. he's had some cable ads. and so his campaign is telling me that they believe that's really going to up their visibility. they believe that their values message will resonate a lot more in south carolina than for example it does in new hampshire. >> done be knocking cable tv, gloria. thanks very much. >> we're just less expensive. >> thanks. ralph reid, thank you. >> thank you, anderson. >> one programming note to tell you about. stay with cnn for a special live