say, okay, fine. you actually listened to people talk about their candidates. the important thing about organization is that rick santorum if he has a good organization, will have people speaking on his behalf at these caucuses. and it could make a difference. another important thing for him is those endorsements of two leading evangelicals. there's no single evangelical candidate but these two people carry a lot of weight in the state. >> i think, john, he also learned the gingrich lesson that if you're going to be bombarded with negative attacks you better respond. >> and he surged at the right time. before a real onslaught of negative ads could take him out. caucuses are high intensity, low turnout elections fundamentally. the fact rick santorum has been able to have a boom right now, it really answers one of the open questions. do retail politics still matter? because for a long time, we saw candidates surging in the polls in iowa who weren't putting in the time that santorum had.