ahead. >> he called the people who rated people based on beauty objectiveoverers. and you're not objective if you're part of a culture and it's based on beauty. if you tried to implant this in india or africa, it would have a comp ple completely different result because you have to thing of the culture. >> talk to us more about the narrow definition of beauty and why is that so, why is that pervasive? >> we talk about this all the time, don, because i'm part of a multiracial family, and my children are actually quite brown. so i have become keenly aware of how the media depicts blond and blue-eyed to characters on disney shows to magazine shows. and if you're trying to sell a product to an american family, you rarely will see a typical black american family unless you're going after marketing to that particular audience. >> okay. >> so they're in the background