getting up every day to tap dance, right. so right now you get up in the morning and you go, it's the "piers morgan show." if you don't get up and do that, no money comes into your company, right. so i don't want to tap dance forever. i want to create a business that stands for breaking the beauty barriers and having women across this world feel more beautiful than i feel the fashion and beauty industry makes them feel. >> did you ever have any money when you were young? >> yeah, i had $20 a week and i saved every minute -- every penny of it. my mom would give me that 20 bucks and i'd put it underneath my little perfume counter and i would just peel it out. >> what advice did your mom give you when you were young? >> my mom said plan for the end at the beginning. >> plan for the end at the