of natural disasters that we've seen in the last decade, how bad is this one from your perspective in terms of the work the red cross is needing to do to get to people there? >> it's an absolutely amazing, the extent of the damage and the visuals that we see on our screen for the last 72 hours. but each disaster is different. and having seen the aftermath of earthquakes personally, i can tell you it's difficult to measure which is worse. when you're impacted by a natural disaster this size and scope, to you, it feels like the end of the world. and i've seen the look on people's faces right after an experience like this, and it's -- they're just in deep, deep shock. >> you've been running an excellent campaign since this happened. where people can text red cross to 90999, and they immediately