prices to games pretty low just because they want to kind of reel viewers, reel, you know, those fans back in to watch the games. >> getting expensive. what's up with that? i like that. make the ticket price go down so that could be an advantage, and then to a story that's making a lot of people cringe, including writers and producers in my editorial meeting this morning. breast milk ice cream. i know it was being sold. >> reporter: this is disgusting. >> it does kind of sound disgusting, but i read about it london and it sold out but it's not for sale anymore. what's the story here, dare i ask? >> reporter: exactly. this is ice cream literally made of human breast milk. it came out thursday and literally sold out friday in the uk, i'm talking about westminst westminster. when people bought this it came in a martini glass for about 22 bucks. made by the ice creamist, the ice cream parlor marketing this ice cream and there's one donor. the breast milk came from one uk mom and what they did is they