eat broccoli. those are the dead wrong things to do. they don't work at home. why would they work in school. do what burger king would do if it was trying to sell broccoli. first of all, it wouldn't be in a steel tray and would have a great name like broccoli bites or summer broccoli, make it look good and taste good and put it in the first part of your mind. in one study we did, we found by moving the order of the items in the lunch room, it caused people to take whatever was first about 12% more often than if that thing was the third item in line. why not put the healthy stuff first. >> interesting, very tricky, very smart. i was thinking about this, too, if you only have the healthy substitutes in there, taking the bad stuff out and putting in the good, is there a concern that kids just won't eat and then that's not a good thing? and it's also a huge waste of money and time if they're's not going to go for it and it just