whirlpool, lg, they have both said they will be raising prices because of steel and because of metal prices increases. but also because of those labor prices around the world. and toothpaste, soap, you can see 1% to 2% price increases there, because things like palm oil and many of the ingredients that go into the beauty and health care products, those have been rising as well. i talked to an economist and i said is it just things like cold snacks and rising china gobling up the world's resources? what are the reasons why so many commodities are moving up at the same time? he blames the fed, pumping $600 billion into the economy, keeping the dollar low. he says that many of these commodities have become almost like financial instruments, where investors, speculators are pushing money into these hard assets at a time when the economy's also starting to recover and there's more demand for these things and that's driving up a lot of different commodity prices around the world. >> so we should just all be prepared to spend a lot more money, huh? >> at least a little bit more