i want you to be editor in chief of "the huffington post." he was very clear from the beginning that this was not just buying the company. >> you both believe fundamentally this should remain a free site. is that the business mod snell. >> actually, both teams model and the huffington post model has been advertising based. >> and it will stay that way? my old boss is fundamentally of the belief that the way forward for all these sites has to be you charge. that's why he's changing everything. everything is geared to mond monetizing it. >> it didn't work with the london times, did it? >> good point. the jury's still out i think -- >> the jury's in, it's been in for a long time. consumer habits have changed.