>> falcon the parents get commu service, a hefty fine, year of probation, they're not allowed to make any money from the story for at least four years. in august, the family moves from colorado to florida to get a fresh start settling outside of tampa. >> hi, i'm richard heine. >> but it appears richard heine is an eye on the money kind of guy. >> the bear scratch. >> he's pitching again -- not phony, terrifying stories about kids in balloons, but he's got to have a product he commended. >> bear scratch is fun for the whole family. >> and young heine, now 7 years old. he and his brother still being home schooled by the parents helping dad move that product. >> that's a bear scratch. that is a bear scratch!