number, even movies and foods he likes. >> if we were willing to spend $100 for the project, we would have been able to acquire far more intrusive and far scarier information. >> reporter: any time you hit the send button your information is no longer your own. he says your frequent flyer program, movie account, book purchases, even some searches, can be tracked, stored and sometimes sold. >> i have a window into your soul. i know what you believe. i know what you think, and i know who your family is and know who your friends are. i know your politics. >> reporter: orchid.com says it has updated its policies and tools to find and remove fake profiles like the one of sarah downey's daughters and google says it gives customers the tools they need to protect the personal information. many of us could be more careful. in addition, some privacy experts would like to see standardized and simplified website privacy policies or even government restrictions on