15, 16? do we have any? somebody do the math for me. i don't have that on the top of my head. everybody looking at me in the studio. you don't have much time. 14 days left to do your shopping. when you go out there to do that shopping, there are some specific tricks that retail stores use to make you spend more than you planned on spending. our financial analyst clyde evans here with me this morning. this is kind of cool stuff here that they do. who knew? >> who knew? >> but one of the specific things out there you need to be watching out for in the first place. >> three things we need to look for. they're doing several tricks. you've got to be prepared. buyer beware. one of the things they do is go ahead and use promotionals and use things like early bird specials to get you in the store quickly and say limited supplies, while supplies last. >> you tell me it's not true? >> it's not true. they get orders throughout the whole holiday season. that triggers that emotion in you to say, hey, i've got to get this before they're all gone.