think of you. how did you come to be so personally involved in that area? >> i was reading articles in "the new york times" and it was n'tgetting -- everybody was doing things. there were church groups and student movements and there was a lot of rumblings and a lot of things going on, great activists doing a lot of enough and ngos but it wasn't getting enough play. and i'm the son of a news man. my dad used to talk about how he would have a news story get bumped because some celebrity was on tv after he had gone and covered a news story. so i said, let's go to darfur and you be the news man and i'll be the celebrity and we'll combine them. and whether it works or not, i don't know. all i know is my job is to just try and make it loud because when it's loud like this, people tend to move. i don't know if movement is always helpful but you can't do without moving.