in darfur, we didn't act fast enough in rwanda. we know what happen when's we don't. and it costs us billions because we're going to be there. so it's better to do it now. >> larry: george, we think of darfur, we think of you. how did you have to come so personally involved in that area? >> i was reading nick chris to have's articles in "the new york times" and it wasn't getting -- everybody was doing things, they were great -- there were church groups and student movements and there was a lot of rumblings and a lot of things going on, and great activists doing a lot of stuff, but it wasn't getting enough play, and i'm a son of a newsman. my dad used to talk about how he would have a news story that would get bumped because they ended up putting some celebrity on tv after he'd gone and covered a news story. s so i said, let's go to darfur, you be the newsman and i'll be the celebrity and we'll combine them. and whether it works or not, i don't know. all i know is my job is to just