northeast. the giants, jets, and patriots, for instance. a lot of the increase comes from those teams. and in the giants and the jets' case, they moved into a new stadium and that's part of paying for the stadium. >> the american way, debt, debt, debt. they took on a lot of debt to pay for the new stadiums during the bubble when money was cheap. now it's not so cheap and they have to pay for themselves. i wanted to show you, john, some of the highest ticket prices. $76 a ticket, that's remarkable when the average family income -- median earnings is $740 a week. take four people, that's pretty tough. you look at some of these yankees are on there, patriots are at the top, $117, the jets, giants, and cowboys. and then my hometown team the bears. >> and this doesn't take into account the psls. in order to get the right to buy the tickets. tens of thousands of dollars. there are personal seat licenses that are tens of thousands of