pc entertainment business. and while the pc entertainment gaming business is strong, it's dwarfed by the console business. and playstation was really a game-changer in terms of bringing in a more mature audience, a more diverse audience. >> and yet, computers have gotten faster, more effective and more compact. why did gaming not become a computer thing as opposed to a separate console? >> well it really became a social experience. something that you wanted to do with friends in the living room. i think a pc experience is typically in an office or in an isolated experience. it's really one consumer at a time. gaming is a live experience. a very social experience. and something you want to do with friends gathered around. and the console really lends itself to that experience. plus the console is really a dedicated device featuring gaming as opposed to something that's an ancillary benefit. i think most people still buy a pc for things other than gaming first and foremost. >> interestingly, i've got an