that needs repair. and throughout the chain of production, they say they are looking for new ideas, new savings, new efficiencies. in many ways it sounds like you completely rebuilt your production line. >> we did. we cleared out this entire part of the building, and said, let's go re-examine how we build airplanes and how we can become better at it. and not only does it affect the cost of quality which our customers are going to view positively, but it's also to help our employees. >> reporter: all of that has allowed the company to maintain aggressive research and development, and to roll out its latest model, despite the hard times. i mean, you really believe that if you don't keep developing and bringing new products on, you're never going to recover. >> you're not. innovate or die. you can't just hunker down and hide during this period of time. you have to continue to invest. >> reporter: because that, he believes, is what protects jobs on the ground and puts planes