to a hotel in the brinks truck and took it to a room and he invited all the jewelers in town. the jewelers came up to look at the star of artiband and they bought everything else he had in the place. so he sold them like crazy. but it was an event. he made an event out of it. i think that's what taught me about events. i really do. as i go back in life and i think about where he was, sinatra, and presley, and led zeplin and the movies, it all came from that because i made an event out of everything in my life. everything i touched and everything i did. >> larry: you are the trigger right? you're the contacter of sinatra and presley. you make it happen. >> yes, i did. >> larry: now they come to you. >> they did then. after elvis. elvis was the first one. and he came to me and i made a deal with him. i went to him. it took me a year to get him. i called colonel tom parker. that was his manager. >> larry: i interviewed him once.