but let's start with you, matt, are we at the point where social media is a game-changer for the way companies sell and market or are we not quite there yet? >> i have to ask, is ford an advertiser on this channel? >> no, i'm a big, big fan -- you know, i'm a big fan of that company because when everything else is going south, this was the company that didn't take public money and managed to actually do the right thing. we blame those companies that took the public money and squandered the public trust and this is one that didn't. >> clearly, social networking sites and all this new media that this is the future for everybody which is bad news for people like me because print media is going to be dead within three years, so for me, this is bad news. but clearly, i think this is where everything is going. >> stephen, what do you think? >> first of all, he's engaging in some hyperbole. matt taibbi is one of the best in the business.