in major league baseball. the team won seven world series titles. understand his ownership, just last hour, i talked with "sports illustrated" editor tom berducci about whether the years were good for baseball. >> reporter: it has to be good for baseball. you didn't care about the yankees. they were not a threat. they certainly didn't have the international brand recognition which they have right now, which ask, you know, one of the best in the world, obviously. it's because of george steinbrenner. he obviously was so successful at what he did, baseball had to change its economic system. the yankees were making so much money that they said, hey, we need revenue sharing. we need to find a way with george to share his money with us. that's why we have revenue sharing today. >> the common perception was, he bought his championships and