i think the way he's handled it, i think it's great for branding but he hasn't encouraged anyone to go to cleveland, to want to go to cleveland because he won't show his commitment. >> this is as much an economic story as it is about basketball and the championships, and eric knows this for a fact. what cleveland was like before the arrival of king james and what it's been like since, if you talk about the ancillary businesses around the arena and how the city responded to this guy. >> like the green bay packers does for green bay. >> but the team, eric, would you agree that the organization hasn't done enough to build the kind of team around lebron so he can do what you said was the ultimate goal torque win championships? >> if you look at any other team in the league that say we won back-to-back 60 straight games, two time mvps and have a young team with salary cap space and