that's why we created the tide "loads of hope" program, a free laundry service that provides clean clothes to families affected by disasters. [ woman ] it feels so good to be able to know that i've got clean clothes. you don't know how very basic essentials are until you have none. ♪ this is what gives us hope. [ female announcer ] you too can join us by purchasing a tide vintage t at tideloadsofhope.com. ah! silver one. that's not a volkswagen. ♪ [ tires screech ] ♪