>> the message the commissioner is sending is, you cannot necessarily be indicted or convicted, but if you do something not in the best interests of the nfl i can still suspend you. and he's on solid legal ground for that and players understood this is the discipline and image commissioner. he's taking a strong stand to frankly should be lauded. >> the example he's making, is this also putting other players and also some of the kids in the draft, just being drafted still, but drafted the past couple of day, being put on notice that your behave ir, your character plays more of a role these days in your contract, in your dollars? >> stan bradford, oklahoma quarterback, may make $50 million as a guarantee. why i'm 408ding a football. maybe i'll get there. the image issue is really important. $12 billion corporate america spending shorter, smaller, easier to terminate contracts. not just the endorsement, but if you violate these standards, regardless of your guarantee, the commissioner says, i'm stepping down on you.