of a strategy to save passengers money and he explains that spirit has reduced fares and passengers can now pick and choose what they pay for. i want you to listen to ben baldanza. >> sure. >> people are bringing more and more on board in order to avoid the checked bag fee. we've decided to address this issue by lowering our base fares, lowering checked bag fees and letting people with bags board the airlines first. we've lowered our fares by $40 or more and the fee to carry the bag on is eithered $ e$20 or $3. so you bring the bag and you're going to save $10, you don't bring the bag, you save $40 or more. >> spirit says they're still cheaper than their competition and they're just breaking the fees out. so if it's cheaper with that fee, what's wrong with that? >> well, what's wrong is, first, you never know what the fees are and they add up. you go online, they just give you the ticket price. they don't tell you all these added fees. so you think you're getting a real bargain and you're not.