gps. you've got, you know, the football league. got the clothing line. you've got the tv shows. you've got movie deals. everything that i do is always about trying to get to the next level. whether it's financially, spiritually, or just mentally. you know what i'm saying. i'm just always trying to get to the next level. >> larry: is that sweatsuit part of your clothing line? >> yeah. i'm down with adidas. that's who i represent. you know what i'm saying. so three stripes is how i roll. >> larry: why the green, blue and yellow? >> because it's beautiful colors. it's like that bob marley. sometimes i feel like i'm bob marley reincarnated and it's got that jamaican feel. >> larry: i'm going to make you like me even more. i knew bob marley. >> you did? >> larry: i interviewed him. >> i really wanted to meet him. that's one person they always said somebody you could work with that ain't here right now -- >> larry: special guy. his sons are around. >> i worked with all of them. they're my partners. >> larry: some of the highlights of your past year, get this, recently named creative chairman of priority records. what does that mean? you pick all the artists? >> yeah. i'm frank sinatra up in there now. >> larry: you're chairman of the board. >> i'm ol' blue eyes.