going to spend less on their loved ones around the country. this according to a national retail federation. in 2010 people are expected to spend $63.34 on each other whereas last year we spent $67.22 on each other. who do you think spend more, men or women? >> men more. >> should be men. >> it is by double, as a matter of fact. they spend $135, a little over that. women spend about 72 bucks for their loved ones on that day. total spending expected to reach over $14 billion. however, florists, this is the worst scenario for them because valentine's day falls on a sunday. and so that causes some problems. but fedex is actually doing something to help out. they're going to work with pro flowers and work to help them arrive on sunday for the people who are procrastinating. i'll be on a plane with my