viewing for millions of people and it went on and on and on. absolutely. they inspired a different type of entrepreneur. they showed you don't have to have a vast education or become a surgeon or a lawyer, although the kim is working on the latter now, to have great success. this isn't our first time seeing a family dynasty in the entertainment industry. we have had the jacksons and the arquettes, the wayans, and i guess osbournes would be considered the first family of reality tv, but the kardashians took it to another level. they blurred the lines between tv and social media and they added a brand element to it that just changed the business. they made it popular to do the pay for play aspect of being a social media influencer. so their contribution and elevation of the digital media platforms and how to make money off of it really impacted the business in a great way. that is really interesting. they did capitalise on social media and made a huge amount of money for themselves,