like peas? this is the first company in the world to engineer plant protein into a material that does the same job as single—use plastic. things like the micro capsules that you'd often get inside fabric conditioners or cosmetics. at the moment, the micro capsules contain plastic which would not degrade and last for ages in the ocean. our capsules were made of protein and would be eaten by fish eventually. it's taken 15 years to perfect the process. here, they're using peas, but you can use other common plants, including potatoes. eventually, it comes out as a liquid that can be made into plastic—like sheets. so, after the coating has been dried in the oven, it turns into a lovely film, which we can then turn into a label like that that's on your apple there. so, basically, that's the equivalent of a plastic label, but i can eat it? yes, it'sjust100% pea protein.