Virgin Hotels New York City, part of the luxury-lifestyle hotel brand by Sir Richard Branson, is pleased to announce the appointment of Denise Luna as General Manager. In her new role, Denise will oversee the operations of the 460-room hotel located in the heart of Manhattan's NoMad neighborhood. She will manage all departments, strategic planning, team development, and community engagement to further establish the hotel as a premier destination for both New Yorkers and out of town visitors, and continue ensuring the highest level of guest satisfaction and quality of service.