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DANVERS, Mass., May 12, 2021 /PRNewswire/ -- Demand Science, providing a Global Revenue Intelligence Platform with an integrated B2B solution suite that drives growth for a thousand of the world's largest software, technology and B2B services companies, today announced the launch of PurePulse, a mid-funnel demand generation solution for B2B companies. PurePulse, a data and intelligence product, uses primary-source decisional intent data to identify in-market buyers. Customers in a recent three-month pre-launch program realized up to 20x return on investment.
"Mid-funnel lead and demand generation has become an increasingly challenging task for marketers. Our mission with the development of PurePulse was to eliminate this mid-funnel gap for B2B marketing and sales teams and keep leads from slipping through the cracks," explained Christopher Rack, Chief Revenue Officer of Demand Science and President of PureB2B. "Attracting and successfully capturing these leads consistently at scale strengthens the revenue generation pipeline, delivers increased conversion rates and ROI, and provides the ability to more accurately model marketing and revenue forecasts."