CEO Arun Fernandes says the only challenge is the lack of face-to-face clients meetings
04 Mar, 2021 - 08:48 AM IST | By Mansi Sharma
NEW DELHI: With the digital domain growing at a magnificent pace, brands across categories are looking towards it for marketing their products. In the past year, several businesses have admitted to increasing their digital ad spends and investing more time and energy to make the most of the medium. In fact, many legacy brands have adopted a digital-first approach to reach out to their potential customers. One such category, that is continuously growing on digital platforms, be it for marketing or customer services, is the BFSI sector.