Decoding brand Rajnikanth: What propels the brand value of Rajni, the 72-year-old Tamil megastar? - BusinessToday

Rajinikanth, one of the highest paid actors in Asia, commanded a cool Rs 110 crore for his latest outing, the super hit Jailer. what drives the enduring brand value of this 72-year-old superstar? - Issue Date: Nov 12, 2023

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