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Tinder reported that 2020 was its busiest year yet; this year, its users have already set two records for usage between January and March. Hinge tripled its revenue from 2019 to 2020, and the company expects it to double from that this year.
In response to changing demands, Tinder announced new tools last month that will allow users to get to know people better online. People will now be able to add videos to their profile and can chat with others even before matching with them.
“Historically consumers were reluctant to connect via video because they didn’t see the need for it,” said Jess Carbino, an online dating expert and sociologist who has worked for Tinder and Bumble. Post-COVID, however, many people expect a higher degree of screening, she said. "Online dating apps like Tinder are leaning into that.”