Dallas-area concert venue unveils its new 7-word corporate name
Dallas-area concert venue unveils its new 7-word corporate name
The latest name for the venue in Grand Prairie is Texas Trust CU Theatre at Grand Prairie.
Image courtesy of AEG Presents
The multipurpose concert venue currently known as
The Theatre at Grand Prairie is undergoing yet another name change, one with many words. It will now be known as the
Texas Trust CU Theatre at Grand Prairie, after Texas Trust Credit Union signed a naming rights agreement with AEG Presents, which operates the facility.
The name change is effective immediately, with the sponsorship agreement lasting an unspecified number of years. As the venue has touted since its opening in 2002, it is known for being versatile, with a capacity of more than 6,500 people and different configurations allowing it to host concerts, corporate gatherings, and award shows.