The Cycle Show and London eBike Festival organiser Immediate Live has launched a new line-up of e-bike demo days for this summer.
Immediate Live will house the events alongside its newly launched Artisan Festival at Hampton Court Palace and the Artisan Collective Fair at National Trust’s Wimpole Estate, with a larger stand-alone version at Alexandra Palace which will form part of the venue’s summer schedule of outdoor events.
“The industry’s stock shortages unfortunately put pay to the viability of the indoor shows this year, but several brands expressed the desire to keep driving demand to IBDs by showcasing e-bikes to the public and, critically, getting people riding them who may never have considered owning one before,” said Immediate Live’s Chris Holman.