This is the story of the city. The story of a campaign against disease. How it was planned and organized. And how the people responded to it. The city, columbus, georgia. The disease, polio. The means of preventing it, immunization. And the actors, the people of columbus, led by their local Health Department. The campaign was divided into three phases. There was a Statistical Survey to determine who needed the polio shot. Organizationsy and a publicity program, to stem you like people to actively participate in the campaign to stimulate people to actively participate in the campaign. Immunizations offered at 30 locations in the city. Lets start from the beginning from the Health Department. From the Briefing Session for the survey group. From Community Surveys we have found it is particularly important to reach preschool children and young adults. In all parts of the city we are going to examine areas, to determine whether any of these problems exist here. Briefing, the survey gets underway. Teams, andd into assigned areas to sample. Their findings will determine the extent of the need for polio immunization in the various age and economic groups. Teamss one of the arriving at an assigned area, designated. Families will be interviewed in the vicinity of the intersection, by each memory of the team. By each member of the team. The houses to be visited or selected by a random process. Meanwhile, other teams were working in selected areas all over the city, areas selected to give an accurate picture of the extent of polio immunization in all sections of the city. Survey must be comprehensive, and show immunization levels in different economic groups. This is necessary to design the Immunization Campaign to cover areas of greatest need. Statistical analyses of the result of the survey to determine the need for immunization in different parts of the city. A later survey will demonstrate how well the campaign achieved its objectives. Survey wereof the reported by the leader of the survey group. From the surveys, we found the immunization levels of children under five, were generally low in all four areas of columbus. However, the levels in areas one and two, or higher than the air levels than the levels in areas three or four. Among children of school age, the levels were all much higher. But again, the difference was noted in the levels in area one and two, as compared with area three and four. In the young adult group, this same pattern could be seen. Healthcommission of immediately made these results available to the local medical society, and obtained their endorsement of the program. WithinHealth Department endorsement of the medical society, proposes to put on and intensified Polio Vaccination Program in this community. As you know, for the past several years, we have had an active Polio Immunization Program in this community, in which you have participated wholeheartedly and very actively. Other Community Groups have been active in their participation in this program, such as the ptas, the Junior Chamber of commerce, the board of education, and others. The next morning, the campaign was in the headlines. The campaign immediately became a prime issue for the staff of the Health Department. You have already heard a discussion of the immunization Pilot Project in the community. , felt we should get together and point out some areas in [indiscernible] districts people may not be as well immunized against pouliot myelitis as they should be. In against polio myelitis as they should be. In addition, if you will give me some idea of where [indiscernible] stations might be located. Environmental Health Division would not normally be involved in the polio vaccination clinic. 100 is an effort to reach of the susceptible population of our community. [indiscernible] people who have families that need to be reached in this campaign. Should be informed with this campaign so you can answer questions that may arise. [indiscernible] several hundred people in these regions [indiscernible] which would be better . [indiscernible] if you had to make a choice . Pretty much i would say here. We have been going on a friday. You can reach more people here. The commissioner of health contacted representatives of all civic organizations, inviting them to a mass meeting, to discuss objectives of the program. The commissioner guided the meeting to a detailed discussion of the ideas of the community leaders. The object of this meeting this morning, is to explain to you, the various methods and techniques that will be used in putting on this vaccination program. We have a fairly good immunization right among certain groups of the population, particularly the school group. Due to the fact that we have had vaccinesory salk program in the schools the last two years. But there are certain groups in the community that have not been vaccinated properly. This program is designed to reach those groups. Our march of dimes campaign, our mother smart is one of our finest helpful organizations and im sure they can be a lot of help in this campaign, and if we get it properly cleared, i am sure we can do it. There is one thing that i [indiscernible] that if we can ever get them in for the first shot, we should not fail to get them in for the second and third shots. We feel as a gimmick it would be welty is a portable merrygoround for the mobile units and the jaycees can get one for you. , declare coworkers to need each day . How many Clerical Workers do need each day . I believe [indiscernible] next came actions by Community Organizations. Publicity. The Junior Chamber of commerce plastered the city with posters. The local Transportation Company cooperated by displaying posters. And car cards. Group participation by Community Organizations was encouraged. Come in contact with during the day, your neighbors, business associates, that you have had the vaccination, and that you recommend it for them and the entire community. One thing we would like you to do, is to come to all of the vaccination stations, as a group. Your appearance will lead others in the community to come in for their vaccinations. Attackedministers polio from the pulpit. Friends, i want to talk to poliois morning about the campaign. I know you are interested in the sound healthy body god has given you. I am sure you will go out and get the protection that is available for you free of charge. The first shot i am sure the members of my church will be happy to cooperate in the community polio campaign. And i shall be happy to announce the program from my pulpit. Telephone switchboards works overtime, as members of the volunteer organizations passed the word throughout the community. Through word of mouth communication, with his his houses, factories, individuals, with as many people that could be reached in this matter, manner, was basic to the success of this campaign. Local radio stations added their voices to the campaign. Several thousand young adults are in need of vaccination. The babies at the breadwinners. The Muscogee CountyHealth Department is making these polio shots available to all who watch them. Special vaccination to all who want them. Special vaccination stations are being set up all over town. Watch the news made up for the announcement of the time and place you. Watch the news media for an announcement of the time and place nearest you. Billboards and window displays provided additional impact. Television stations included polio on regularly scheduled programs. What youre going to give me the shot . I already gave it to. [shouting] alright, thank you. Let me explain something to you. Here and muskogee county, in columbus, we are trying to have the highest amount of people vaccinated against polio and the whole united states. And i just had my shot from the doctor and it is your turn now. It does not hurt, i will guarantee will not feel a thing. All he does, pull up your sleeve, issue two in the arm, and then youll have your polio vaccine. Pull up your sleeve. And shoot you in the arm. Then youll have your polio vaccine. Pull up your sleeve. 1, 2, 3. You are not inoculated, isnt that great you are now inoculated, isnt that great . House to house campus. Canvass. I am from the Columbus Chamber of commerce. We are in the neighborhood advertising the polio vaccine station at hersheys grow she grocery this afternoon, to give shots to memos of your family. I am with the chamber of commerce. There will be a free polio station at the chicken shack and we would like for you and your family to come by. The chief of police endorsed the program and cooperated in many practical ways. Gun have traffic problems. We are going to have traffic problems and you in the Traffic Division i want you to assist in any way you can. And any cue candy for them, i want you to go all out and anything you candy do for them, go all out. Tomorrow at 12 street and broadway they are going to have a station, and they will probably have traffic problems there. I want you to be there. At a meeting of all station personnel, volunteers were thoroughly briefed. We have five teams. One, the team captain is charles. , and his teamated will consist of himself, the doctor, the nurses from st. Francis hospital, and to volunteers. Thank you. At this time, we would like Team Number One to come up to the table here, where we have the equipment displayed. And actually set up a station as they will tomorrow. And we would like to ask that all the people in the room volunteer to have a shot. Now that he is finished, [indiscernible] free polio shot today at oneills grocery store. Lets make columbus the best vaccinated city in america. Children, bring your children and parents, bring your child get your free polio shot today at hershey store. Join the march to health and hersheys store. Get your free polio shot today at hershey store. A simple injection means polio protection. Lets make columbus the best vaccinated city in america. Children, bring our parents. Parents, bring your children. Hersheys store. 10 days after the program was announced, television and newsgathering to record the grand opening of the polio station on the main street of the city. The mayor was there. We got the first shot. Shot. Got the first another, for the benefit of photographers. Nursing schools used to the campaign used to the campaign as a practical Training Ground for student nurses. The merit remained to see the Community Effort the mayor remained, to see the Community Effort well on its way. It was an extremely pleasant start, a good omen for the campaign. Lets make columbus the best vaccinated city in america. Children, bring your parents, and parents, bring your children. Get your free polio shot today at 12 and broadway. Publicity depends on taking advantage of unusual situations. Doc pulse gun on comp. Cop. C pulls gun on this made the front pages. They cameon parties, in groups to get their shot. [dreamy music] a big following. Mobile stations were set up in select locations in other sections of the city. These locations were changed each day. [bustling music] card tables and folding chairs were readily portable. And the station was in operation almost immediately. [upbeat symphonic music] mobile station number two was located at a large Shopping Center. Station number three was set up at a busy street intersection in a crowded neighborhood. A Popular Grocery store served as the background for mobil station number four. Mobile station number four. Balloon. P in another section of the city, food store and Shopping Center helped attract people to mobil station mobile station number five. The mobile stations were moved to new locations each day. This was station number two on the second day of the campaign. Small industries at a large factories were a scheduled part of the program. Special events were handled by a roving immunization station, which could respond quickly to any situation, as in the case of these contestants and that miss columbus beauty pageant, who helped publicize the program. [upbeat symphony music] [heels clicking] at the completion of the campaigns initial phase, eight days and 30 locations later, one quarter of the citys population had received our first, second, or third shot. Although columbus was a relatively well immunized city of the start of the campaign, it is apparent this phase was successful beyond anticipation. Andprogram will continue two additional immunization efforts, age three weeks apart. Studynally a statistical will be related to the original survey. Meanwhile, new protection from polio has been assured for previously unprotected babies and breadwinners of columbus, georgia