Town, was an a student, did everything you hope your daughter would do. My dreams were to become a nurse. While i was in high school i had found a waitressing job. I loved school and being around my friends and my science class was my big thing. These traffickers or pumps, they pretend to be an older boyfriend and they actually fall in love with these guys and believe that they love them back. He had bought me some designer jeans and things. Music and malls trips and stuff like that. He bought me jewelry. Its important for the pimp or the trafficker to separate these girls from their family and their friends. He really gave me the courage to kind of stand up to my mom. He was just, kind of, keep it on the down low. One day he asks for something and even though she doesnt want to do it, shes so worried about losing him that she will and once hes had her do it once he pretty much can control her from then on. He kept saying that he needed money and i was, like, ill help you or whatever. I made a choice that night, but i found out that they actually had chosen me. That was a video by it really tells you the story about what has happened in our community. First of all, i would like to thank the Justice Department, attorney general sessions, associate attorney general rachel brand for their amazing leadership on this because this is what its going to take. It will take government, private sector and nonprofits all working together to solve this problem, and i really appreciate their efforts in doing this and i would also like special thanks to Rachel Parker who put this together so i really appreciate her efforts and my good friend tim head who is out in the audience that introduced me to rachel. I appreciate that, but whats interesting about this issue is were all basically volunteers. We work for companies, i own my own company and they have amazing corporations, but yet they chose their personal time to dedicate their life to this issue, and to give you a quick story of how i got started, and it kind of ties into what the last panel with mary francis, but in 2012 i volunteered at a passion conference in atlanta, and the entire conference was on Human Trafficking and i was, like, what are they even talking about Human Trafficking . That does not happen in atlanta. Thats a third world problem, not my problem. I heard all these stories and i met this girl through the cnn freedom project named melissa was who the first girl to go through the well spring Living Program and had her come speak to the rotary club with wellspring living and melissa told her story about being trafficked. Someone knocked on her door and offered her a job and thee she was trafficked in downtown atlanta for several years and finally she got out and was rescued and after ward, one of the members gave her a hug and i said how do you know melissa . She used to baby sit my kids since she was 12. And i thought, thats not somebody elses problem. Being a member of the rotary we had 1. 2 million rotarians and over 35,000 clubs and just in georgia we have 204 rotary clubs and i thought what a great way to leverage an organization based on the verge of eradicating polio, and we think the next issue should be Human Trafficking and modernday slavery and to put that influence behind because we have business leaders, Law Enforcement and legislators in all of our clubs and what i am so excited about today is weve got some of the most amazing ngos, and not just in atlanta, but all over the United States and all over the world they do incredible work. And many of them are here. But to be honest with you, theyve been fighting an uphill battle. Its a 150 billion business every year and theyve been doing it basically with sticks and the other people have guns and so what we are doing now is we are leveling the playing field. These are the big dogs and these are the companies that will take over and make a difference in this issue, and we believe i am so optimistic about what we can do with these companies coming onboard because they not only bring their influence and leverage, financial piece and their employees and networks and you will hear different aspects of how they can get involved because theyre Amazing Companies and i am just so proud to be on this journey with them, and these are only a few of the companies that are joined, but weve already had major discussions and how we can Work Together in the years to come, so i really feel optimistic about what we can do and ill introduce the panel to give a short kind of an overview of what the company does and well follow up with some questions, but shelly, pencoat and shes chair of the Freedom Council as a coalition of amazing businesses that Work Together and we have brent willton director of workplace at cocacola. Who has done amazing work not just with coke, but on dealing with supply chains issues all over the world. Shes director of security for facebook globally and facebook has some amazing initiatives theyre doing that are really proud of what facebooks doing. Nicole clifton, Vice President of ups Public Affairs is with us. As you can see, this is an amazing, Amazing Group of companies. Andrea jenkins with ronstadt north america. Thank you for being here. Rich terry with Delta Air Lines and director of line operations from delta, and these companies, youll hear what amazing work they do and now that were collaborating together, it will change the game regarding Human Trafficking. Im going to start with shelly, if you would give a brief overview of how you got involved and what anthem is doing and then . Well, first thank you for giving me an opportunity to speak on such an important issue. I am honored and humbled to be here representing the business community, particularly the efforts of anthem as well as the Freedom Council. The Freedom Council is a coalition of businesses, Global Businesses that have come together to fight this issue, and i chair the council and it falls under the organization named afrj and they fight and the organization focuses on fighting Human Trafficking. Is so im a technologist by profession, and i try to keep up with whats happening around the world in the Technology Sector and i read about Artificial Intelligence machine learning, you know, internet of things and how all these technology pieces have sort of taken us to a whole new level of advanced ability to predict Human Behavior and we also live in a world at the same time where humans are being sold for sex and labor online and many times, much easier and faster than any other channels. We also live in a world where theres more than 40 million trafficked victims on this planet today and like you said, dave, contributing to the 150 billion, a big number. These are daunting facts and to me as a human being, that made me think about wanting to do something about this issue. I do want to say businesses are uniquely positioned to make an impact in this space, and i say that because of many reasons. Number one, businesses have a large footprint and what i mean by that is they have hundreds, thousands, sometimes hundreds of thousands of employees and if you extend that to their broader ecosystem, now youre talking about millions of individuals that are connected to businesses, and that is a massive outreach opportunity. And all of us know that unfortunately, this issue is not isolated to a community, local or national. Its a global issue and many of the businesses have a footprint beyond the boundaries of our country. So if you leverage that connection and network now we are able to go beyond the boundaries of nations to really make an impact in this space. Maybe the third point i would like to bring up is that most companies do see our efforts and companies are mandated in many countries to give back a portion of their revenue back into the community. Now what if we tap into that . We tap into their efforts and extend it . Now a Company Fights this issue, and that is that is incredible and thats powerful, but when Companies Come together to fight this issue, now you are talking about exponentially powerful. Maybe the last point ill make about why this issue matters to organizations or companies is that there is a part of branding involved in this, as well. Im a leader and an executive and i hire individuals and more so than ever before, i see a trend in our potential employees where they not just look for an incredibly Successful Company to be a part of, but they also look for what the company does in the community, what are they doing to make an impact in this world . And so again, one other reason why i think that businesses are well positioned and uniquely positioned to fight this issue. So in a nutshell, for all these reasons and many more, we have formed what is called the Freedom Council. Anthem is one of the first adopters that we joined the council and a couple of our Panel Members and rotary club and the early adopters of this council and as of today its been over a year since we started this council and we have more than 15 anywhere from fortune 20 to fortune 500 companies on this council actively involved in making a difference in this world. . Thats great. Thank you so much. . Brent, lets turn to you and talk about coke and youve done amazing work regarding the supply chain. Your background with supply chain and what amazing work youve done over the years with that. Thank you and thank you very much for the opportunity. I hope people can hear me. It doesnt sound like im getting much sound out of this. The Cocacola Company is a very large, very old company and we are present as a brand in over 207 countries in the world, although primarily we operate through independent bottlers, so we do not do a lot of the work directly ourselves and we control the marketing and we manage the brand, but being such an old company and being present around the world for so long weve been very much involved around issues around human rights for many, many years and this comes within the fold of what is human rights for us. As a company, we have a very strong human rights policy which we recently renewed and weve also recently relied our firstever human rights report which reflects upon the journey that weve been on to address issues like forced labor, Human Trafficking through our supply chains and through our business. As you can imagine, our supply chain is huge. 207 bottlers each with their own domestic supply chain and ourselveses with Global Supply chains and sourcing largely from Agricultural Producers and we think we sourced from around 5 million farms around the world so people were talking about football and its huge. So what wooe been trying to do as far as the work that weve been leading is to engage in a positive relationship with our suppliers through the Auditing Program that looks to address the existence of particularly labor trafficking in our supply chain, and of course, in doing that you cant just come in with a stick. Youve also got to come in in an educated way. In many countries of the world, people dont see this as a bad thing. In some parts of the world people believe you need to pay to get a job. If theres no payment the job isnt real so you must pay and become indebted to the get a job. So we do a lot of work trying to educate communities around the fact that we do not want to see people paying to get a job whereby they become debt bonded and whereby they lose control of their personal identification documents and they are mislead by the nature of their employment and they find themselves stuck in countries where they cant get out. For us, this journey has been a very long journey. There is, i believe, been a Tipping Point and this was the adoption by the u. N. Human Rights Council on the principles of business and human rights that calls on all businesses regardless of size or location to respect universal human rights. Since that time we have seen more companies understanding the need to engage in this space. Since that time, we have seen more ngos being up front about the expectations they have of corporations around this issue and since that time we have seen more and more efforts to disclose what companies are doing in this space. So there has also been a little bit of a stick with the carrot of trying to do the right thing within your supply chain. Are we there yet . No. Will we get there this year . No. This is an ongoing, ongoing effort because you have to go back and repeat and repeat and repeat to engage and engage and engage. So the other learning that weve had as a result of our efforts is no one company can do this a alone. Youve got to work with others. So we are now involved in a number of initiatives through the likes of the Consumer Goods Forum and the social sustainability committees work on no employee fees for jobs through the leadership work of the institute of human rights and business on leading that call to deny people the charging for work and through the work that were doing with the Global Business coalition against Human Trafficking which is again looking to support smes and their understanding of what this challenge is and start to work in the survivor space so that we square the circle so to speak so that people arent being retrafficked for labor or exploitation. Thank you very much. You see the importance of corporations getting together globally and addressing this in the way you do and i really appreciate that. Lets turn to the amazing work that facebooks doing because what you have done is just astounding and what i love about it is that youve partnered with many other organizations to help them combat the issue of trafficking and actually find the signs to prevent it. First, can you hear me okay . Thank you. Thank you for having us and including us in the conversation. I just want to sort of want to say you talk about our work being outstanding and its really not necessarily our work thats outstanding. Its really the partnerships that we have that make what we do powerful. And its the organizations that are dedicating all of their time to this effort that i think really deserve the round of applause in this. In terms of how we approach had issue, i want to talk about how we approach safety generally and how that plays out in the context of sex trafficking. So first and foremost, we have rules against trafficking on our platform, but as anybody who works in this space knows, rules are not enough. It really takes much, much more than that. So we also utilize the tools on our platform and the product itself to try to combat sex trafficking. So its everything from the simple thing of giving people the ability to report this content when they see it our platform to much more sophisticated things like using photo matching technologies so that when people are uploading photos that maybe of an exploited individual we are able to catch that photo being uploaded on to our platform and report it to organizations like the National Center for missing and exploited children. Its also things that are in some ways smaller, but are trying to attack from all of the different areas. So another way in which we utilized our platform for this is when people go to search content on our platform, if they put in certain terms or words that may indicate that theyre looking to traffic or theyre looking to connect with someone who traffics, we will pop up, not only an indication that thats not allowed on our platform, but provide links to resources. So if someone who is a victim is in any way searching on the platform and gives an indication they will be immediately connected to an opportunity to reach out for resources. I think that one is particularly important because one of the things that anybody who works in this space knows is that the victim oftentimes dont come forward. It takes a lot for them to come forward and trying to find any way in which to give them that opportunity that may feel safe for them to do that is important. The third way in which we work on these things is through programatic work. What we do is what we have a child Safety Hackathon and it focuses specifically on the Child Exploitation and we bring together our Industry Partners so the other Major Players in the tech world to work, that brings about 80 to 100 engineers to our headquarters in menlo park to take on the technological challenges, so we know that Law Enforcement doesnt necessarily always have access to the technology that they need, that organizations like the National Center for missing and exploited children dont always have access to the technologies they need to keep up with the perpetrators of these crimes, and so these engineers come together for what we call hack which is a 48hour, i dont know, what normal people like me would call a brainstorm, but actually building things and even better than a brainstorm where they will build technological tools and advancement for these ngos that work on thwarting sex trafficking and some really Interesting Technology that has come out. Were utilizing, for instance, facial recognition to match photos that people may have of someone who is being exploited with images that are out on the internet to help to try to locate those victims and i want to give one callout to an organization that i believe is here today, an Organization Called thorn that works very specifically on this type of technology for Law Enforcement, and they in particular, have a unique tool called spotlight which well get a chance to talk about today which is extraordinarily promising and something that we should be getting into the hands of all Law Enforcement officials. The next thing is working with partners. So i started with that, but i cant really underemphasize the importance of these partnerships. We are experts at building human connections, but we are not necessarily experts of all of the things that happen on our platform. We would arent be able to do this without the expertise of these partners. So we need experts in Law Enforcement experts with working with victims and we did the sex trafficking where we brought in these experts to talk to us about patterns that we could share with our engineers so that we can build technologies to spot this stuff on the platform and the last thick is working with the people who are utili utilizing the platform and to understand where these abuses are coming from and working with victims. Thanks. Thank so much. Rotary National Convention was in atlanta and we had Ashton Kuchar was there with the cofounder of thorn and senator bob corker and gary, and rebecca, the survivor. The impact that ashton had on the audience was 48,000 rotarians of 160 countries and the impact of him telling the story not just of catching the criminals and also understanding why they do what they do and helping them out of that was an amazing impact. So i do applaud their work and they do amazing work as well. I know theyre two of your partners and i do appreciate their work. Thank you for that. Lets turn to ups. Ups is an amazing organization. In doing Research Getting ready for this, in 2016 they delivered 4. 9 billion packages. Can you imagine . Theyre everywhere in every home and so the training that you do with your employees and also, like i said, theyre everywhere and weve had some amazing discussions just today about what well do in the super bowl in atlanta and other things as we go through the panel. Thank for being here and thanks for your commitment, too. Thank you for having us, david. And thank you to the department of justice for hosting this panel and bringing the folks from the business community. Its an honor to be here. Ups is everywhere, and weve got 434,000 employees around the world. We deliver in 220 countries and territories, and when the state Attorneys Generals Office from georgia contacted us during the final four back in atlanta, they asked if we could help fund a see something, Say Something campaign and part of my work with the Public Affairs office in ups is to work with all of the a. G. S and i had no idea that Human Trafficking was an issue. I certainly had no idea that atlanta had the distinction of being the number one city for sex trafficking. Im from georgia. I live in d. C. Now, but it just seemed unfathomable to me that atlanta could bear that statistic and we helped the see something, Say Something campaign and we looked at what more we could do and for the businesses in the audience, money and funding is hugely important, and sometimes if thats what you can lend, certainly lend that to the effort, but when you think about your most important resources, your Human Capital, oftentimes is even better than underwriting an initiative and so we started thinking about our drivers because weve got more than 100,000 drivers that come into cities and all of the zip codes around the country and theyre naturally trained to be alert. Theyre naturally trained to be safe and they feel a responsibility to the communities and the folks that theyre around so we started thinking about how can we use drivers in an effective way thats not mandatory. Something that doesnt make them late to deliver your package, but something that utilizes the human side of who they are every day and so using community development, using partnerships is extremely important and so we found an organization that had been doing amazing work called truckers against trafficking and theyre based in colorado, and we started working with truckers against trafficking to customize a program for our drivers. We also thought it was very important to have a robust policy so that our employees around the world understood that we had zero tolerance for Human Trafficking whether it was using our vehicles or supporting it in any way through our company property, and i think its extremely important to stand up a policy and be very clear about that so that theres not any questions and so that they understand also where to call in terms of publicizing a phone number if they have concerns. And then the third thing that we looked at was how to engage externally, and thats using a number of relationships that we have through nonprofit organizations, some of whom are here today and looking at how we can really use our reach as a Large Company to do more than write a check, but also empower our employees to really feel connected to this issue, and make a difference, and so far, it took about a year and a half to stand up the training through truckers against trafficking and we have now extended the training to 96,000 drivers throughout the u. S. And we are looking at institutionalizing this training as part of a new driver orientation. We have approximately 9,000 new drivers every year and were making sure that every driver that walks through the door and puts on a brown uniform whether theyre a freight driver or the familiar Brown Package drivers that come to your homes every day understand that we mean business about this and that they have an opportunity to do something. I want to recognize my colleague angie brewer who is in hr who is also an extremely valuable partner when you are looking at how businesses are able to move these initiatives forward and you have to have people who have heart and who care about it and folks like angie who understand and have understood for a very long time why this is important helps us continue to move these programs forward and to give them life so that they can be institutionalized. So angie, thanks for being here. I have to second that, too, because angie was at our conference with president carter in 2015 and she didnt let go. She said we have to do something. She kept driving and driving and they said she wouldnt leave them alone and they took it on and i appreciate your efforts. Its amazing and with ronstadt with the amazing work that you all do and not just as a company, but the fact that you are able to empower these survivors like wellspring, and mary francis talked about it earlier and you see some amazing survivors out here in the audience that are thrivers now. So i appreciate your efforts and if you tell us a little bit about how the Program Works and how you would like to scale it in the future. Sure. First of all, thank you so much, its an honor to be here from these esteamed guests and colleagues and many of them are ronstadt partners and clients. And we appreciate this opportunity to partner. Thank you again for the doj for hosting this summit and i hope this is the first of many summits to talk about this issue. At ronstadt we have a program called higher hope. The higher hope program is in partnership with wellsprengs living and mary francis was on the panel previous to this one talking about the program a little bit. There are three phases to the program. Its six months long. The first phase is the restore phase. That phase were dealing with the total health of the woman and this is really for young women that have been survivors of trafficking and exploitation and homelessness. The first phase we partnered with the communitybased partners to help with the Additional Needs that they need. We recognize that thigh need counseling and they need housing and things corporations cant provide and that helps with the build up of the necessities. And tandem to that, we provide training for them for ten weeks in the first phase. At the end of the first phase they graduate and them they have an opportunity if theyre still about the program about 90 do and 9 tech with it and were exceeded about the track record. So its a 12week pay to finish it and very grateful to linda who has been a huge advocate for this and our cfro as well as source wright, Rebecca Henderson who provides the work for the actual apprenticeship. So in the apprenticeship they get live, on the job training and theyre actually working in our offices, theyre getting training every day and theyre doing real work supporting our clients like u. P. S. , and delta, anthem and cocacola. They provide us with a supplemental part of our workforce and they are treated just like any other part of our family. At the end of the 12 weeks we move on to the thrive phase and they do a presentation for our executives. They talk about what they have learned through the journey of the hired help program and they have an opportunity to interview for longer term positions with our client partners as well as internal to ronstadt. We are proud of the work that we do for higher hope because at the end of the day and in the words of Martin Luther king is lifes most persistent and urgent question is what can we do for others . If we in the business community, the ones that have the power, platform, advocacy and the voice to be this for the voiceless, for those who do not have anyone in their corner to support them, you know, that to me, is meaningful work. So im really proud about what were doing with ronstadt. In addition to that, we have our Global Supply code which we make sure that anybody were doing business with adheres to, would have a clause in that which says you are going to adhere to all of the International Laws against child labor. All of the International Laws against Human Trafficking no matter what country youre doing business with us in, and i am really proud of the work were doing there. Thank you so much. Just to follow up. Probably two years ago i was at a luncheon that mary frances hosted at wellspring living and i was sitting across from this girl having a conversation and just bubbly and happy and then she gets up and tells her story and i was blown away, but shed been through the Program Early on in the program and to see the impact of those people and i tell the stories all the time. To see the impact because if we save these girls, women, and we dont do something for them after that, we dont give them a sustainable life, theyll go right back into it so the work that you all do is unbelievable. Rich, last, but not least, delta did an amazing john, and their ceo is hosting a breakfast in conjunction with the Atlanta Rotary Club to challenge you to take this issue on, and one thing about this issue with all of these companies, and i was at an event last night and moderated a panel and i talked about the amazing work you were doing and one of the employees raised his hand and said i work for delta. Let me tell you what else here doing. All of these companies see the energy and excitement because the younger generations dont want to go to work 9 00 to 5 00 and they want to change the world. The employees will be happier and the world will be better and now companies will come along and if you want to give us an overview of some of the things maybe mention, too, the flyer that you put on the seats of all of the planes . David, thank you for hosting this and thank you for being willing to bring this group together to talk about this such important issue. My personal journey with this began with mary francis bowly and her name has been mentioned a lot and about eight years ago she sat down with me and two hours later as i was in tears she had given me a great idea of the nature of the problem, the scope of the problem and more importantly the proximity of the problem. I didnt realize that this was happening in my own backyard. So fast forward until about nine months ago when i was asked to be on the Steering Committee for antiHuman Trafficking at delta, and i gladly jumped on the opportunity to do that, and it was very refreshing right off the bat to realize that while this committee is being run by our senior Vice President for Inflight Services allison osmond, the sponsor of it overall our ceo ed bastion and he and his wife are heavily involved in this effort and they have a real passion for it so it goes great and help us a lot to know that at the very top of the corporation that is on top of this issue that is pushing this issue and that is supporting this issue. That translates into our employees and im not surprised that someone jumped up and said im involved in it, too because weve tried to educate all 80,000 of the employees about the issue. Every year we have a Kickoff Campaign usually in january. This year the snowstorm prevented us from doing that, but in a couple of weeks well have our Kickoff Campaign. Ashley judd is the keynote speaker of that event and we expect to have several hundred if not a thousand or so of our employees to highlight what we do. From the education piece again, 80,000 of our employees are trained in this and its a focus on the frontline employees, our pilots, flight attendants and gate agents and every employee at delta needs to be aware of the issue and what we need to do to combat it and what signs we need to see to help identify it and report it. So from a frontline Employee Point of view, our pilots and our flight attendants are gate agents and theyre receiving recurring training to make sure that they are aware of it. They look for signs both from the victim side and from a user side or a predator side, what are they seeing . Why are we doing it . Weir doing it because this is going on in the places where all of us live and just as importantly, its going on wherever delta flies and we want very much to be the leader in this fight. We want very much to set the bar for other corporations and in the Transportation Industry to make sure were fighting this each and every day. When we look at the programs we start to put in place and the education of our employees and it extends to our communities. We look for opportunities to inform our communities. We look for opportunities for our employees to volunteer in their communities in this effort. We even try to educate our customers and so youre going to see throughout the country especially in atlanta and i believe in a little whie, charlotte. Youll see signs sponsored by delta and other agencies to highlight to the traveling public that hey, there is an issue out here and this is what you need to do. There are hotline numbers you can call and people you can report to to give your concerns of the things that you see. We have instituted voluntary programs where our customers can volunteer their sky miles to the effort to allow for the free travel of people that need to get back and forth both victims and supporters of the victims and delta itself is donating up to 3 million miles to match that effort. So were doing everything we can from an employee perspective, a Community Perspective and a Partner Perspective and other Airline Partners and klm air france and sky Team Partners and aeromexico and were trying to educate them and bring them along in how important this effort is and again, where we fly and where we live. Finally, we want our victims to know and the victims of this horrific practice, and i obviously am being very, very kind when i use those words because anyone who is aware of how bad this is it just grabs at your very humanity that people could be involved with these kinds of trades. What we want the victims to know is that we see you. We are with you and that were fighting for you every day to try to end this absolutely horrific trafficking. Thank you. That think so much, rich, and to give you another idea of how companies can engage in this issue, in the summer in atlanta we had more than a survivor exhibit which was an exhibit of survivors that offers stories of hope to survivor. Thats what this panel offers is hope to survivors. Well, we were down there and i call allison, the chair of the Steering Committee for delta and i said would you like to display it . Its already down here. She not only displayed it and she put it in the main rotunda in the atlanta airport. And it was supposed to be down there a week and she kept it a month and hundreds of people saw the stories and i would go down to the airport and watch people read the stories and an impact that a company can have and i appreciate your willingness to do something new. We called and they said wed be glad to do it and i appreciate that. If you would expand about the freedom counsel and a little bit about what you had done the rotary for tin minnesota for th super bowl and well talk more about what well i do in atlanta and well take care of business in atlanta for sure. Absolutely. Maybe ill start with a couple of facts about the Freedom Council. And i believe this is accurate that the Freedom Council is by large, the Largest Alliance of companies coming together, fighting this issue and when i say that its not just about checking off a box, you know. Not just about being on paper. Its about fighting this issue. Im talking about these Council Members and these companies. We meet weekly, we meet biweekly on focused efforts and then each company goes away with deliverable, multiple deliverables and they spend enormous amount of time, effort in bringing solutions to the table. So in terms of the Freedom Council, we have two verticals within the umbrella of the Freedom Council. One, it is about the United States and our efforts in this country and i think it came up in the past discussion that here we have several ngos and we dont have a shortage of ngos and we are Many Organizations fighting this cause, but maybe where there is an opportunity is to bring collaboration, making sure that all ngos are working together, connecting the dots and bringing collaboration to the space. So in that vertical, technology plays a Critical Role and ill talk about some of the examples where we have aligned technology to our efforts in this country and then the second vertical is our International Effort. Contrary to what i mentioned earlier about the United States, outside this country, internationally and particularly in the large Human Trafficking concentrated areas like the asia pacific region, the focus needs to be more on restore ration, rescue as well and there seems to be perhaps a lack of the focused efforts in helping these individuals have a focus and bringing them back to a normal life which is extremely critical. And our focus in the International Effort as we come back to our work in the United States and back to your question, we touch millions of members and we touch many communities and many institutions, Many Health Care providers. So as an organization, we understand the unique opportunity we have in this space, and you know when you look at the foyt that we have against this evil and it starts with identification and it includes a rescue. It includes restoration and it includes prevention and all of these strategic sectors have health in common. So from an ang emperspective, weve been one of the very first members of the council for all these reasons and our immediate focus is to spread awareness so we have more than 50,000 employees and we are focusing on how to get this word out through many channels including webinars and emails and newsletters as well as screensavers and last month, as you know, it was the Human Trafficking month so we had very targeted efforts towards that, but sort of expanding on other council february member s played earlier, plays a big role in this space, and they brought in more than 55 consultants to support us with this effort and what we built is called a survey tool and a survey tool allows us to get our arms around what is in place from a support system standpoint in every community, every sector. So if i can tell you what used to be in place and what may be in place in many areas even today is as soon as you have a focused effort you go to the community and the first thing we want to know is what is in place . What that also tells us is if that more importantly, what is not in place and that effort, trying to get our arms around the efforts happening in that Community Takes anywhere from 15 to 18 months and what does the technological solution is there, once we get that in a few minutes and now we look at the gaps and how can we have a Strategic Focus towards filling in those gaps. So this survey tool has been reviewed with many states. We have more than seven states already aligned to leverage this tool, and coming back to your question about super bowl, and i believe the attorney general from minnesota spoke to this issue, when you have a large event like super bowl it it elevates the importance of awareness and the Freedom Council has been a part of the efforts that are taking place in support of the upcoming minneapolis super bowl and weve spent an enormous effort particularly partnering with the rotary as well as the help of oracle and other Council Member and together, the first effort that we did initiate is to leverage this tool that i was referring to, the survey tool and based on that, we have been able to establish very strategic efforts towards awareness as well as prevention. So that would be a great example that show cases the value of technology as well as partnership in this council. Maybe just another quick point is that there is so much information out there about what you need to do when will and that includes articles, reference documents, tool kits. So one of the efforts that one of the Council Members took from us is to build the online tool which is the goto praise onestop shop, which has very rich information about all these different knowledgebased article, tool kits and to go to one place for all of that information ask we have completed that effort with one of the Council Members expedite and were getting ready to launch that tool and the benefit of that tool is that it not only helps us all as a community, as a goto place, but for Law Enforcement and other organizations, we also have a very vettered goto place for information, as well. So there are several different tracks and many more to list, but i think that captured some of our highlights. Thanks so much. Thats great, and for facebook, you talked about working with different partners and different ngo partners and i would love to elaborate on the work youre doing with thorn and cross platforms and how you integrate that and how that would actually affect the reduction of trafficking or how you may catch some people. Well, first, i actually want to just the its great to come to these because sometimes you get another new idea. Interestingly, with this work that youre talking about there is a particular ngo that is working on activating communities. So when you see a path of trafficking that may be occurring oftentimes around refugee communities they have been utilizing our platform, not just literally through groups and other connections on the platform to energize communities to basically build a resilient response and first of all, get to victim, but also try to shut down the trafficking in those communities and it strikes me the portal that youre building and talking about could be a great intersection for all three of us to Work Together. Im glad i was here today, but to give an example of some of the ways in which we would work with some of our partners and i guess ill call out thorn again we one of the things that we know is the people that engage in this kind of trafficking will oftentimes start by trying to collect images from a victim and then utilize those images as a way of then extorting additional behaviors. And so we have been working with thorn to put together a psa about when someone is trying to collect those images from you and how you can reach out to get help and thats the psaa we launched with them and weve run it on the plat norm and we are currently in a discussion about basically translating into a number of different languages. Another thing that we are currently working on and actually, this is with the state attorneys general is a series of psas targeted within the state and they have programs to reach out to victims or to connect with victims and dont necessarily always have the resources because theyre a Government Agency to do the kind of outreach at scale and so we are currently working with them to put together a series of psas reaching out with each state having its own call to action depending on what it is what that particular attorney general wants to do as a call to action and those are some of the smaller smaller theyre each individual small pieces, but at scale they can be large. Another thing that we really have been trying to do more of late is to actually have our partners bring information to us that helps combat what we see that happens on the platform, and so earlier i talked about policies. We have, obviously, a policy against trafficking on our platform. We know sometimes people will attempt to use pages on our platform which is part of our platform where people will set up a page to maybe advertise that they are willing to that theyre trafficking someone. They are very clever at trying to hide exactly whats going on on the page. They dont say explicitly what theyre doing, but we can look at that page. We can have some sense that thats what theyre doing and its not clear to us that theyre definitely doing that. Weve started a program with our trusted partners where they will come to us to help make that connection. So they know that there is a connection to the website where they are directly trafficking or if there is a connection to a place offline where theyre directly trafficking, they can bring that information to us so we can take down those pages. Thanks so much. Whats great about what happened with the Justice Department hosting this is the conversations weve had about how we can collaborate is amazing. I mean, even the super bowl. What we can do together because i think in the past, years past, everyone was doing this everything separately and if we collaborate with these Amazing Companies we can change the world and i would love for nicole to expand on what we talked about with the super bowl and maybe brent, you can tag on that some of things that we talked about and collaborating during the super bowl coming up. Thank you very much. This is completely inspirational and under one of those if you think it into existence and you talk about it, it will surely happen. Atlanta is going to be hosting the super bowl next year and of course, unfortunately, sports activities like the super bowl and the ncaa are prime time for sex trafficking and for some of this Illicit Activity and so what weve been thinking about is a way to bring information around the super bowl, the time that the super bowl will be in atlanta through truckers against trafficking, by having their mobile museum. They have a 45foot tractor trailer. Ups donates labor to we hitch our ups tractor to their trailer and we pull this museum around the country and there are a number of other companies that also volunteered to do this. Since ups is based in atlanta, we are brainstorming about wouldnt it be interesting to have the truckers against trafficking mobile museum as part of the Fan Experience during the super bowl because we think there are ways that really just introducing people into this concept, just to get them thinking and i find that when were talking to folks about Human Trafficking, you have to have two or three conversations before it really sinks in because the first is the shock and its embarrassing and not comfortable at all and im remembering one of our executives at ups that called me up after i was stalking him to support this and he called me and he said i saw it on law and order. I saw it it was this light bulb moment and it helps folks understand once you socialize it, and so perhaps the truckers against trafficking mobile museum is one way that can socialize through the Fan Experience and then bring that awareness to the to the sports fans that are at the nfl and so hopefully we can make that happen. Thats great. Brent, do you want to expand on what we talked about . Coke has such a presence in downtown atlanta. That means we will be engaged in that work no doubt about that whatsoever, but it is important to recognize that were doing a lot of work now with the platform thats multisector, ngo, government around mega Sports Events like fifa world cup, like the olympic games. Large sport events provide a unique opportunity to marshall resources around a whole range of human rights issues both in terms of the way in which countries are chosen to host these events and through the various actors involved in that process during the hosting of the event whilest the sport is going on and whats going on in the Community Around it and then the legacy issues of what you take from that event that adds value to the Community Going forward. So i think as we look at super bowl increasingly Going Forward as being such a catalyst event, we need to think about what else we can address during that time, as well because you also have issues around child labor and people that are dispossessed of their land and moved off and cleared in order for certain events to be staged and afterward, theyre not remediated and brazil being an example and weve had others with world cup and olympics and as we plan toward 2019 for the super bowl there is a real opportunity for us to take a holistic view of what we can positively impact on peoples human rights. Thats right. We even talked about in the very near future, set up a meeting to talk about how we can collaborate and make a difference and the great thing about these corporations is theyve gathered resources to make it happen and sometimes with ngos there are limited resources and these companies do amazing work, so i cant tell you how much i thank you for being here today. Andrea, if you would expand en the higher hope program, and what that process looks like when someone goes through therapy and they end up getting internships at jobs and walk us through that deeper. Sure. I think one of the things for me as an executive in the company and also as a woman and as an american and as a human being, i think that we have to look at it for what it is. We have to meet people where they are in life and not everybody is going come up in a nice, buttonup suit and be ready to go to work day one. So i think we get past some of those societal biases and we are able to get to the heart of lets start with the basics, you know. Start with the training. Lets start with our crew readiness of how do you write a resume . How do you interview for a job in how do you find a job, you know . Many of the young girls that come through our program, i think one of the things that we learn is we had one young lady in recent terms she didnt know how to answer an office phone. You would think that you wouldnt have to train someone on how to shes used to using a cell phone and electronics, of course, but how to answer an office line. Just some of the basic things and just taking the time and being very thoughtful and our training process. These are very smart, intelligent women, and i think that when you can look at someone, these are brave people. These traffickers make 40,000 a week on average per victim, theyd rather kill them than to let them go free. Theyd rather see them dead than to see them living free. So for them to have the guts, the fortitude, just one glimpse of hope to be rescued and to take that step and join this program, in my book, theyre already winners. Theyve already overcome more than any of us in this room could ever even imagine, you know . Unimaginable. So once we neat them where they are, we provide them with the training and we work closely with wellsprings and mary francis bullys organization in atlanta, and i think that that is really the pich and collaboration is what makes it work. But it would not work without the support of our Human Capital within ronstadt and a lot of people donate thousands of hours of volunteers and thun of us are paid on working on the higher hope program and this is all volunteer run and thats one of the things thats amazing about how its been so successful based on all of the work that the volunteers have provided. Once that we were able to then get them the training that they need, we work with Corporate Partners like ups who has actually hired some of our higher hope participants and im really proud of that partnership and we are thankful for the ups and as well as with anthem and cocacola, as well. So once they are hired on to jobs, we dont just let them go and we stay in contact with them for another 12 months to know how are they doing and how are they surviving and do they have the care they need in the organization . Because we recognize as a business not all companies have a rich terry at delta thats going to go and make sure that you know, these victims theyre not victims anymore, theyre survivors at this point can move forward. I think really the premise behind this is how can we make a more impactful meaningful, into this issue and how can we contribute to solving the problem and not being complicit by turning our backs and doing nothing