[inaudible] [inaudible conversations] we have tim alessi with lg. What is new in the world of t. V. . A lot happening. We have been with the number one priority the past several years. No exception in 2018. We will introduce a new lineup of all tvs. Which goes on the great success. Especially in the premium segment of the market. Widely recognized as the Gold Standard and quality these days. We are trying to do our best to make it better. In a couple of ways. Number one, having a processor. Kind of under the hood type stuff. The processor is really what makes the picture as beautiful as it is. This processor is up to 50 percent more powerful than previous in terms of speed and memory. That means it can do a lot better job taking up unwanted artifacts in a picture like noise or banding or at artifacts. You get a beautiful picture, more realistic color. Organic light it is referring to the panel technology. Which is different from lcd. Even though that is what sound the same and that it is emissive. He mixes all night. It does not need a backlit. And there are some important advantages. Without the backlight you can make it slam. Wallpaper t. V. For example is about four millimeters in depth. You can get all of that beautiful picture. And the other is that you can control every pixel individually. Completely on it completely off. Get perfect black levels, perfect contrast. Especially with no light bleeding around objects. There is a bright object on the screen it will be nice and crisp and secure. That is what thats about. We have for kate 4k and 8k. What is that . Have an individual pixels are used to make up the picture. This is every t. V. Is made up of pixels. The more you have the more natural picture looks. They call this the screen door effect. You can imagine looking at a screen door and all those individual, the grade is not very pleasing. Especially for High Definition pictures. 4k means are over 4 million pixels. I am sorry and means the horizontal resolution is 4000. When you multiply it is over 8 million pixels which is four times what people know as High Definition. And 8 to 6 tim alessi, tvs are not just dumb screens anymore. Thats right. Most major brands of tvs now are socalled smart in one form or another. In case of lg we have one that is called web os. It is to stream acts from the most popular providers like netflix, amazon, youtube, hulu. And there are tons more. It opens up the options for content to virtually unlimited. But, the trick there is to make it easy to find. You can just go crazy looking at apps after apps to work something to watch. It has a really powerful search functionality and its simple to navigate with our magic remote. It is an onscreen remote that operates like a app remote. The question you read about people using computers to watch video. Does that concern you at lg . No, it actually excites us at lg. Because it is really whats enabling core cutting. It is the overthetop, it is not coming by traditional broadcast. That is really opening up all of these options that are making people feel comfortable to cut the cord. How does this impact your problem it has more bandwidth or speed to whatever the Internet Provider people are using to stream. It would have a benefit because as you get into newer forms of content that are 4k for high dynamic range, it is a lot more data. Having a stable Internet Connection is very important for that. The delivery chain. Does it matter to your end product what people use whether it is fios or comcast or hd . It matters the search content always matters. If youre talking about all of the major cable or Satellite Companies they are all living a very good product in terms of the signal. A lot of, it is dependent on the source content as well. But they all have very advanced they get all that quality onto the screen. Will we be looking at flexible screens . Screens that are curved . We have screens that occurred. Last time we had a product called wallpaper. It is where he took all of the electronics of the panel and looks like a sound bar and functions like a sandbar. There is a degree of flexibility to it. It is not made to be put on a Curved Surface but it really kind of hint that what is possible. As i mentioned, without need for a backlight now you have this very thin factor and you can have curved. The supplier is showing a rollup display. It actually rose up into a storage box. It rises out and when you are done watching it goes back in. This is a little bit of a claims in the future of what is possible. Tim alessi, director of Product Development at lg. Thank you for your time. We are at the Consumer Electronics show in las vegas. We have more coming up. Is this a drone . It is at its purest level. An upscale super drone. Fully electric. Would pilot this . It is fully autonomous. This was built as a essentially a nerve in a taxi. You would request one of these to get in and it would take you to an air uber. [inaudible] less than two hours. On the communicators we wanted to introduce you to sherif hanna. He is with qualcomm. What do you do here . I am director of marketing for 4g and 5g products. What does that entail . Promoting the most advanced cellular features. And as helping smart phone companies as well as the cellular networks. With 4g and 5g technology. Can you identify what 5g is . It is the generation of cellular technology. It goes from 1g all the way to 4g. 5g is the next generation. With 5g, we think that it will improve cellular communications. The first way is that it will provide for much faster internet speed. Were talking 5 to 10 times faster than the most advanced 4g networks. We have movie download and it is to be expected from every generation. The other areas where 5g will Bring Movement and with 4g has the ability to connect the conductivity. A whole host of options. For example light bulbs. [inaudible] you can connect a large amount of devices at once. This has a very long battery life, great coverage. And also, we can add almost any object. And the third, it has what we have mission critical. The ability to connect with autonomous cars. It enables us to communicate with each other so we can coordinate. If youre coming to an intersection they need to be able to communicate reliably. And also even a few milliseconds can make a difference between an accident happening. So 5g is reliable. It allows for cars and drones and everything to communicate with each other. What is qualcomm developing with 5g . We are kind of in the whole development process. We helped invent the 5g standards. Allowed technologies we invented this in san diego. In addition with coming up with standards we have partners around the world. Network companies, at t, verizon and others around the world. As well as companies we work with all of them in addition to the companies that make the actual smart phones and devices. We have a whole host of companies on the extension and then we have the chips that actually going to the products. Does this phone have any qualcomm products in it right now . Lets say even if there is a smart phone that does not have an actual qualcomm chip inside of it, we helped actually invent to g technology, 3g technology and 4g technology. Anyone using not will be using our invention. It is the fundamental technology. Will we have to replace all of our handsets to accommodate 5g . Yes. You will have to buy a new smart phone or mobile device that has the 5g connectivity to take advantage of the new networks. At this point we are looking at the first 5g network and first we are just over one year away from the new generation of devices and networks with incredible capabilities. Is the development of your technology for 5g competitive right now . It is extremely competitive. There are a lot of people that are going for leadership positions. Wireless companies, everybody is kind of like i said looking for positions. It is highly competitive. It is highly complex so to make 5g work it is more complicated than 4g ever was. And that was already very complicated. But it can be good for us because we solve problems. We bring a lot of value. And so there is a lot of work ahead of us in the next 12 months and without that we can how did you get into this work . Ive been around the mobile industry for over a decade in various roles. With different companies. And finally qualcomm is attractive, it is fundamental research. A lot of companies dont do this. Qualcomm has that role and embraces it. What is attractive is we decided i will work with qualcomm and work on all of this technology. Are you a Computer Scientist by training . I am an electrical engineer by training. Now i do product market. [inaudible conversations] joining is now on the communicators we have peter csathy founder and chair of a group called creative media. We are a meteor task focused business Advisor Development and investment firm. It is based in southern california. What does all of that mean . We help Companies Find capital. Look for strategic opportunities for themselves, strategic investments. We advise them, help them look at all of the different possibilities in a brave new world where technology is radically transformed the media landscape. We have a Strong Network. We know people across traditional media and in the new media side and we do a lot of connecting. And also investing. Are you a Venture Capitalist . Yes part of the business is that we have a Venture Capital fund with them different partners. One of which is at two different actual partners at a law firm which is based in santa monica. And they are very much tech focused, highend, really one of the Founding Partner of redpoint out of silicon valley. What is your goal for percentage . 100 percent awareness. A typical thing they say is if you have 2 10 you are doing okay. We think we can do much better than that because of how close we are to the business. And because of the relationships we have. Our philosophy when we are looking at Early Stage Tech Companies as we are looking for those really enervated that have highly pedigreed. And the fact that i have been an operator. I have run a number of Digital Media companies and so we can help them from an operations standpoint. We can also, so we can be active. We have a really Strong Network that can get to just about anyone in the median tech space. With the group we have. We talked about your career and your book they have coming out. Walk us through traditional or typical investments that you would make. How would you start . There are different ways to source new potential opportunities. We then may know of an earlystage start of company by Just Relationships that we have more frequently they come to us. And they are looking for capital. That is one way. We are also very close to a number of other Venture Capitalists who are in and around the state of median tech. And because they know us and we know them it is a great opportunity, they will come to us and say you want to be part of this syndicate and it is fun. One thing given all that, we do not have a problem sourcing capital ordeals. The question of identifying which ones are the best with the brightest people who have the best chance we can help them succeed and that is how we look to play the game. Focus on a pretty broad Digital Media tech. It can be video, music but it can also be virtual reality, augmented reality, pure technology. I will give you one example. On the Digital Media side we are invested in a Company Called 88 rising. And that is a leading asian focus, mobile first media company. Based out of new york city, we are investors with others who are really highend investors in this space. On the other extreme, we are investors in the founders of skype. Dinner started to them about his company. Very much not when you will consider Digital Media company. A Hardcore Technology play that we are able to get in early because of the relationships that we have and we like those kind of deals. Youre the founders of skype with that shepherd. That alone gives them a chance to be successful again. Why would the founders of skype need your money . They can get, they do not need anybodys money. Because they have money pouring in. It is more along the lines of we have a reputation that is sufficiently high so we are worthy to be part of that syndicate they also believe we can help them with the relationships we have in also we know them, they know us. They feel comfortable with us and that is the kind of investors you want. Help us with the money aspect it are we talking about 10,000 . 10 million . Are we talking more or less or in between . We can invest anywhere between 50,000 up to 500,000 in any given deal. We are earlystage capital. But if we see a great series dealt which are typically larger than that, then we can deploy more capital. You talk that you are investing in different kinds of media and video. What are some of the trends that youre seeing . On the video side, overthetop or internet driven video, the big players are netflix and hulu of the world. But there is also this subset we take a particular vertical audience. You have foodies who on the judicial son will be watching the food channel or Something Like that on cable. There is a internet driven, Digital Media, new media focused company. They different audiences. Like 88 rising. The one we invest in. They have a millennial first audience in mind with content that is very authentically asian. That is the whole asian pop culture that is very interesting on a global basis. Including for the kids who work in the united states. Youll find that kind of channel anywhere on the traditional programming death. But in this brave new world, you have 88 rising i can serve the audience which is millions and millions and millions of kids around the world. Here is what i will call a segment. A hyperfocus segment of asian content with millennial audience. Where a company like that can capture that opportunity. You see this across all sorts of underserved audiences where if you play your cards right, you have the right people to build into focus, you can serve the audience and build a really Strong Company that of those things that people will learn from your book media 2. 0 . An insiders guide to todays world. All of that and more is as written for the investor or the techie . It is really rare and to everyone. And naturally, it is written in a more conversational style. I have been blogging for a long time. I do not want to be it is a great guide to getting a lay of the land. Where the Digital Media landscape is today. That means in video, streaming music, virtual reality, augmented reality, and then you get into things like block chain where the median entertainment business is not even really focusing on. That will be a huge story in 2018. Then beyond that, i give my traditional productions of where the world is going and then i also put in things ive seen being an operator or an investor of real news you can use. So it is practical. You can be a real hero in your company and help the transformation really helped fuel the transformation of the median entertainment content technology. And then on the expert side, i think the best way to capture that i have a lot of the experts were insiders. By the way have interviewed over 20 insiders including the former ceo of hulu for example. But the experts tell me that they get a lot out of it too. Because theres so much ground for all of us to try to understand. I try to bring it home to everybody so that it will ground you, give you a good understanding of where things are and where they are going. The lead players in the space. What strengths and risks are. That is what it aims to do. You used the term block chain. Is a new technology that takes out the middleman like the service provider, the netflix and googles of the world where content creators cannot directly reach an audience and monetize it themselves through technology that, the best way to explain it is just it allows for a direct link between the creator in the audience and a monetization aspect based in. That cannot be broken. At least that is the theory of it where it cannot be hacked. Which also means on the offense of cipher creator its a wonderful thing. Because now is that if giving 30 percent of what you make as a creator to youtube for an example, it is a 70 30 share. Now you can actually get all 100 percent for yourself as a creator. On the defensive side, block chain has the promise of actually eradicating piracy. That is the power of it. Now content can be traded across the internet and again, this is the theory of it. But block chain is behind that currency but in theory, it cannot be hacked. Where did the name block chain come from . I have no idea. Basically if i have a website, i can broadcast whether or not people watch. That is 100 percent for me isnt it . Yes anyone can get the content across. Its really a question of security. If you want to monetize this, if you do not wanted to be pirated, you know when youre content stolen because you have a different Business Model than making it freely available to the world than block chain technology. If you are a Hollywood Studio work someone that is creating cspan, great content and you do not want it to be hacked out there, you want to have control of your own destiny of how you find your audience, block chain will be something that will be critical for cspan and others to know about. In the past year, there is everyone hearing about bitcoin. It is built on top of block chain technology. But block chain is not just about crypto currency. It is about all kinds of Different Things that i cannot speak to. But certainly the median entertainment business, the promise is the direct distribution, this intermediation which is a potentially scary thing for the Service Providers out there and it eradicates piracy. That is the hope. Lets go to some of the Service Providers and media. What do you use traditional media . Absolutely. I am still a subscriber to satellite t. V. As an example. But the whole idea of what is traditional anymore is kind of being flipped on its head. Netflix is traditional viewing. Hulu is traditional viewing. Amazon. A lot of people do not know if they are a prime subscriber, 99 a year for deliveries, you are also getting your own netflix like service and that is all becoming traditional. And then you have the formally traditional studios who now have their own internet driven Services Director like hbo. It is very much a traditional child. The premium leader. Hbo now is you can get on apple tv, 15 a month and you have all of this great hbo content on demand and you can now buy directv which is instead of paying what i am paying, 200 a month for directv, with directv now, i can get essentially the same service for depending on the package that you get. Lets say 70 and you get hbo thrown in for free. So from a consumer perspective, the fact that the traditional and the former new Media Companies or Digital Companies have converged, it is great for consumers because you have more choice than ever before. In terms of Service Providers. If you do not like somebody, you do not have to worry about a cable guy coming into switch or service. You can just stop paying a month and go to the next guy. And then you get all of this wonderful content and it is content wars out there. You have all this wonderful content and you get for a fraction of what the cost was before. Where are the advertising dollars going . How do you monetize all of this great content . It is interesting because that is the 64,000 question of course. When youre talking about the netflix or amazon, the monetization comes in the subscription without advertising. And so advertisers have to find any way to reach and engage with an audience. There are some advertising on demand services that those are becoming fewer and far between because monetizing the online world through advertising, that has become something that is much more challenging than ever before because google and facebook on the world when it comes to Online Advertising dollars. How does 5g fall into all of this . Have you been following them as well . In terms of we talk about 5g it is just faster and faster types essentially. And so now we are a mobile first world. It is not like so, it is not just millennias that are mobile first anymore. I think all of us not pick up our phones and we are watching videos. One thing on that peter. Just like six years ago, when in the traditional media world leave that we would be watching t. V. Shows or movies on mobile devices. Very few did. Here we are and we are very much a mobile source world right now. 5g enables and as we get faster and faster, Higher Quality video but not just that. Then you get into Immersive Services like augmented reality and more. More and more data being pumped through. What caught your eye here . Well, i think this might sound like a cop up there really wasnt anything that caught my eye that i didnt know about. I would say that ces is always on television. No matter what happens is always on television. So higher and higher, how much higher can be although clinically always asked that question. Yet, the keep churning them out and we keep buying them. I think a big story is that is a very big story. This is Artificial Intelligence driven theory. Alexa, google voice. Now is becoming commonplace for people to buy those. But i dont think really people realize how much this is going to be really infiltrating our lives. Including influencing our media and entertainment choices. Because we will be turning to our Virtual Assistant to be able to help us make sense of all of the noise out there. At the same time there listen to us. And so yes, they are giving us perhaps recommendations of what we like based on what we have already watched. But they will also be certain things, Virtual Assistants will serve advertising. In a different package. Not with a hammer over your head but you can bet that this will all be soaking in and running a better way to target us as consumers to spend our money. Voice is a very big theme at ces this year. And in the median entertainment group. Had to get from Golden Valley minnesota with a degree in Political Science to becoming a Universal Studios executive . To becoming a Venture Capitalist . As a kid growing up, i witnessing the weatherman on the news showing us meanwhile in southern california, you have disguised therapy. I needed to get there. I was always interested in meeting entertainment. For the time i was a little kid. I knew i was going to go west. And i knew i wanted to be in the business in some respects. I love movies and motion pictures. And i love the weather truthfully that is a big part of it. My first job was after law school, to be an entertainment lawyer. And that was my entry point. I knew i wasnt going to be a lawyer in a firm for a long time but that was my entry point. And then that morphed into a kid being tenacious and without any real connections. To force my way into the media, into the belly of the beast and Media Companies themselves. Universal studios and then once youre in, then it is a lot easier. We have been talking here at ces in las vegas with peter csathy. His book is media 2. 0. He is also the founder and chair of creative media. [inaudible conversations] [inaudible conversations] the National Science foundation is at ces in las vegas. We want to introduce you to doctor richard. What do you do . On the Program Director in the i handle internet of things portfolio among others. The purpose of the program is to get grant money to Small Businesses and start up companies to develop Game Changing technology. What is your background . Bachelors and masters in physics and a phd in material science. I was a scientist for 20 something years then it became an entrepreneur. I have had a start up company that i cofounded for about nine years. In a three or four other startups that i was involved with on an executive level. One of the reasons that they hire people with me is because we understand the Startup Ecosystem and the entrepreneurial ecosystem. And can help identify which companies will have the right makeup and technology to be successful. What was your start up company . It with a Hardware Company making crystals for the led lighting industry. Alright so youre here at ces. How much money does your division give out . We give about hundred 90 million a year to roughly 400 companies annually. And the companies range in size from startups to dozens of people that have to be a Small Business by standards and that hundred 90 million is used for basic Technology Development and then eventually we want them to really push to get the market. But fundamentally it is an r d brand. Defines ces valuable for your work . We do. I personally do particularly because they handle the internet of things portfolio. There is also applications here that are in medical, biomedical, smart health. Things like that. Our goal in being here is to try to make sure that start up companies and entrepreneurs are exposed to our program and a lot of companies do not know anything about us. But we really want them to understand that we have money to help them. If no one else is going to give them money because of technology is too risky they should come talk to us. What you think about some things that have been developed . We see a lot of Different Things. One of the types of projects i do a lot of our in the smart home space. And smart agriculture. We have got some companies here that one of my grantees has and other cultural sensor pod that mounts in the ground i can give you all kinds of information. And then they use data analytics. For predictive analysis so they can try to figure out what props will be ready to harvest and when. Smart Home Technologies to Lower Energy Bills and makes life more convenient for people. Ways to have apartment managers to know what is going on in every apartment. To turn lights on and off if they will show them. There is a lot of different technologies in this particular show that either some of them were funded by its initially you should be funded by us in the future. Thank you for your time. My pleasure. [inaudible conversations] [inaudible] but that we just had an electrical blower here. With all of the electricity i am not surprised. [inaudible] were just going to keep growing every minute. If we can spin around, the lights went out at ces. Someone did not pay the light bill i guess. They use a lot of electricity here. Did you get what you needed . [inaudible conversations] it looks like you are controlling that with their hands. Lima brown, if you move one hand it goes in that direction and if you move the other hand it goes in that direction. Can i give this a try . Of course are you sure . All right. If anything happens, [laughter] there you go, stop moving now come down. Keep doing that. Go up, go up how come it is not going up in the air . You are trying to get all the way up there. [laughter] [inaudible conversations] i cant take credit for it [inaudible] we did. [inaudible conversations] this is been the communicators on cspan. From las vegas and the Consumer Electronics show. Anything you see today or any coverage ces you can watch on cspan. Org. Cspan, her history unfolds daily. In 1979, cspan was created as a Public Service by americas Cable Television companies. Today, we continue to bring you unfiltered coverage of congress. The white house, the Supreme Court and Public Policy events in washington d. C. And around the country. Cspan is brought to you by your cable or satellite provider. Booktv is in lynchburg virginia to feature its literary community. Up next, we learn about the world war ii program, operation paperclip from Lynchburg College professor, brian crim. Operation paperclip sometimes called project paperclip was an intelligence scenario that was evolving at the end of world war ii. Where the allies realized what the germans had, they had made major breakthroughs in weapons technology. Jet engines, submarines and of course rocket technology. There was an understanding that in allied armies you wanted to