Tuning into this conversation on thisc trust in government conversation on public trust, institutions, and the coronavirus. First, i want to respect the speakers and everyone who has responded to the call for social distancing. We do not think that that contradicts the common cause and thats the way we going to run the Atlantic Council at this time. We see this as a challenge. We have to keep our staff safe, the community safe. At the same time, we have to rally. Safe, the community safe. At the same time, we have to rally. We do not have you here in the room, but we encourage you to engage in our discussion. Accoronavirus throughout this event. Our team will be monitoring your comments and passing them to the moderator as much as possible. At the Atlantic Council, we are working rapidly to respond to provide all viewers as much understanding as we can realtime, but also policy ideas that we how we can collaborate better. We find ourselves racing for. Ajor geopolitical impacts the covid19 spread is causing chaos and confusion around the globe. But what we know already is the coronavirus has reached 130 countries. We know that this has spread to 169,000 cases. In the United States, it could be as many as 80,000. What we know is the information and misinformation about the Novel Coronavirus is spreading faster than the pandemic itself. We must all turn to ask first. As always, the words we use matter. The who updated their assessment. The president of the United States called for a national emergency. Theres a reason the term viral applies to both false information. This is a Public Health response. The is the understanding of coronavirus. This underscores the current information, of whether friends and neighbors or local officials and the media, which people turn to to decide whether it is safe to walk on the street or go to the grocery store. We at the Atlantic Council are , weming the numbers today wont even know about until 15 days from now. See usnot only going to spread, a real spread, but we will see something that has already taken place. We are going to get more testing kits so we know the numbers. If you think you are in line with the outbreak, you are always three you are already three weeks behind. Youve got to be almost overreacting to keep up with it. That is why we expect more announcements in the coming , precautions people will be instructed to take in the United States and elsewhere. What we are learning in real really important proactive countries, societies, and individuals do test. They are performing better than reactive ones. Governments that engage in truth telling are heading off dangerous faster than those that obfuscate or delay. And as the number of confirmed , individuals and communities are increasingly required to make judgments about the trustworthiness of institutions. Individuals what the Public Sector in the media should be doing. Thank you for joining us. Over. Ing to hand this editor will be moderating this discussion. Richard edelman in new york will be giving us interesting information. Richard is in the city that never sleeps, that is now shutting down its restaurants and bars. Whoever thought we would see that. I am the director and editor of the Digital Research lab. I would like to begin by echoing fred possis remarks. I would like to give you a warm welcome to the internet. If youre not in the room with us, we love your engagement and we reiterate, if you have any questions, please use ac coronavirus. Xoom, are tuning in via please put your comment in the chat. If you are tuning in facebook, in theput your comment comment section. This conversation is happening in real time. We are learning more about the global pandemic. The conversation about objectives this conversation in particular is about objective information and public trust, which is a collective challenge that involves government, media, and the private sector. We are here, today, joined by experience all of those and directly on my left i am joined, at an appropriate ,istance by linda ross edelman who leads the d. C. Office. Tom bossert, who served as Homeland Security adviser and the National Security advisor and the media reporter at axios im sorry, i screw that up every single time. And we have Richard Edelman who is launching a special report today on the trust barometer. Conversation, we will have a few ground rules. First, the best practice is theys referring back to latest sciencebased information. Coronavirus. Gov is the website that is being updated on a continuous basis. , we use certain terms and we dont use of the terms. We dont use the term fake news. It turns out its not a particularly well researched term thats not objective. We use the term misinformation, which we define as the spread of false information without intent. Meaning is not deliberate. We have the spread of false information with these tests. , we are seeing a lots. Epidemic is defined by the World Health Organization as an overabundance of information for people tohard find reliable guidance when they need it, and right now, we need it most. Richard, over you. Thanks. We have been doing studies for the past 20 years. There are important trendlines to look at, which are specifically trust in government and trust in media are quite low. That hasomething happened over five or six years. The gap between trust in government is at record lows. We have the trust in decline as a result of social media. Crisisnto this understanding this is the position of institutions that has changed. This is real and very important change. Trust was from the top down. Became horizontal. It went peertopeer. This is the most trusted institution in the world. The ceos are expected to speak up on the issues of the day. Undertakenas literally 10 days ago. This is misinformation. We thought this was of vital importance to understand what the role could be for the right to sector in supplementing the Public Sector. What we have found is deeply important. The most incredible source of information is my employer. 15 points higher than in the government. The Mainstream Media is as anntly referred to information source, followed by the cbc, dubya a joke, its cetera etc. Cdc, w h o w. H. O. , etc. We find there is a deep need for frequency of information contact. So, if my employer is the most trusted, we want people to be communicating daily, at least, if not twice a day. What . What is going on at the company, so vacation or paid leave or whats happening in terms of your employment force or what your policies are on benefits. But they are also ask acting face forward for leaders. In third information parties. They want scientists. They want people who have academic credentials, experts. They dont want politicians. I want to reiterate there is a deep concern about the quality discussion. Created by the politics of the time. Thats it deeply important problem. We must stop that out. This must not be seen as one party or another. Its what is good for society. I want to reiterate, there is a clear sense of my employer is better prepared than my country on a 13 points difference. Again, the role of business in communicating information on our cannot be more clearly stated in this study. Again, the information context is, yes, we want information from Health Authorities. But its not sufficient. Moreover, we are not sure what we are getting from extra media is sufficient. We deeply distrust social media. The platform for truth must encompass a major contribution i it must do so frequently through credible sources such as scientists and experts. Thank you very much, richard. Mention atelists, least one source of information thatound incredibly useful is objective about covid19. Source ofe to log one information. They are getting most information from major media over national sources, global organizations, or National Health like the cbc. How are they dealing with the eight variants . Especially when they encounter numbers over time, one thing that is turning them to the News Organization is really strong data utilization. Things going viral are being proposed by the Washington Post and boston media. That is where people really trust News Organizations right now. Its not the same. Now is the time when the News Organizations need to bring the organizations back to the authority of the journalists. You have really strong subject Matter Experts within your walls. It might make sense. The pieces that have done really well, it is just trust. They are sidelined or not sidelined first, but really heavy and they help people understand the disease. Of the ways that journalists can get around that trust issue is to make sure we are lifting up voices that they have inhouse to build more constricted concentric circles of trust, right . Yes. And News Organizations are wellequipped to create really smart graphics. I cannot stress enough, that is one area where these positions can be really great barometers of quality information. You mentioned to her three sources specifically of good information. You mentioned the washington showedhat essentially projections on how to flatten the. Are there any other sources of information to include . Yes. Thatnk one good reference is not a media company, if you check in with government websites. That is something you will hear about from our other panelists. The information youre getting from the World Help Organization and local Health Authorities is ae other point where we have really strong quality information around the spiras. Around this virus. The onlys are not indicator, but we have seen when the overall federal government communicates, like declaring a national emergency, markets respond. But we have also seen that were never President Trump personally communicates about this on twitter, the markets respond negatively. Take us back into your old role, which is a Basement Office with very low clearance. Job, howd your old would you respond to the pandemic threat . Part left out,a this is based on data and people are gravitating toward data. This is important. This is data driven. I would like to go back into this by saying i have the benefit of being in two categories that richard just laid out. Colleagues are also highly respected. ve learned from them they have mentored me. So, i have had this really interesting opportunity with this particular pandemic outbreak to have each of them almost working for each other. We have the graphics and Data Analysis for people who are literally the best in their field. It strikes me that as you reference government websites, Government Authority is a very important point to hammer home. The president advice, and all the people who work for the president advice. I would caution them against a number of things, but one of them is mission creep. Each of them on this email chain are constantly reminded not in a critical way, but in a helpful reminder way to stay in our lane. We have a derivation of some analytic science. Its not my back of the envelope skills. Ath the notion of telling the present want to do, you dont. You advise him. There are key principles. Advice to leaders in business and the government, it should tell people what you know. You should avoid telling them what you dont know and you should acknowledge uncertainties. Its importance to be affirmative. Do not tell people what they dont know. And they say, of course, if i dont know, i will not speculate. Be withlic trust will you throughout the process. Around on has come his friday address to delivering its notaction, but just a crisis of public trust nature. He is started to foreshadow the future. It after crimes or shootings. You will see this gag order. He will say what he knows, say what he doesnt know, he will stop at that point. So, as somebody listen to this right now. They have a classified government space and i have all sorts of knowledge but that is an acceptable answer. I cant and wont tell you that because it remains classified. You often hear someone ask about a suspect and say im not going to give you any information about that. There are key principles at work. Say, lets frame it around those four principles, even though it seems like an emergency. The consistency point, the point of people are trying to drive home right now, lets remember the other one. Lets remember not to make fun of peoples fears. A mentor of mine called me very early end remind me of this. You should not make fun of the people. You have been working on this for 16 years. You understand the plan is based on data. We developed these plans, these currencies in the bush white house, will he tried to apply to pandemic, these things have been you haved internalized that for 15 years. When you speak to people, dont presume their fears are unwarranted and also dont present they should have internalized this and make fun of their skepticism or their slowness to absorb information. To your point about the collective knowledge, one of the things we look at a live in the research lab is, a, know your source. That the way to guard against the spread of deliberate, false information, but also know your sources source, which is a good way to guard against misinformation. You are not going to have a group of 50 or 60 of the worlds leading experts in the field, like i have in this 1 i tell people its important when you have no other barometer or differentiator to look for some editorial function. If you can find a curated source, people whose professional responsibility it is to edit that. They have lawyers and editors researchcheckers to go every assertion i make to make sure it stands up to the test of accuracy. When i dont know what to do or who to follow, if there is tend to like me that i agree with or believe, i try to find it, repeated in some source, some edited, curated source. Talk about curated sources. A lot of that lowest barrier edited sources. Report. The special people generally think their employers are that are prepared to heal with the continuity of operations during a pandemic threat, but also be a trusted source of information. What does that tell us . Doing tocorporations take responsibility in this moment. Obviously i do not advise these companies on how to communicate internally annexed early about this. What is key . What i havell you been saying to our clients. It is not business as usual, but it is business and we have a fiduciary and moral responsibility to keep his is going as much as we can. Theres three primary principles. This is unprecedented. Were going to figure this out. Lets give each other grace. Than would rather be safe sorry. I would rather overreact than under react. That. Telling our clients and three, for those who can remote work, remote work is how people work. I think as is the case with many situations, we will come out of this better and stronger in many ways. There are four almost in our people are worried about their health. They are worried about the economy. They are worried about their job. Ad reporters have responsibility not only to provide care, but they are also worried about their future. Last, going back to showing compassion. Be very clear about how you are communicating. If you know what you were saying, say it. If you dont know what you are saying, its ok. Under any circumstances, particularly now, its ok to not know. It seems like that is prudent advice, not just at this moment, but all moments. Is this an Inflection Point where a Good Opportunity is to go back . I tend to be a natural optimist. I tend to think when things happen, we will come out of it for a reason. Smarter ing to be terms of how we conduct business. We will be more compassionate. Everything i have talked about is elevated right now in terms of meeting this level of clarity. I keep going back to this level of grace when we are operating right now. This seems like a good moment to a, use our own words from the stage. Please engage with us on social media. Use q aaccoronavirus. Accoronavirus. Twitter has made the decision related tohtags coronavirus are upgraded from the latest sciencebased services. If you are engaging on the internet right now, youll also notice coronavirus. Gov comes up first, which is a best practice. Betting betting what we dont know. Setting what we dont know. Sarah . Young people defined in this 34,rts are defined as 18 to which covers most of the millennials. And it says they are turning to social media by 50, 60 . There is a concerted effort about twitter, facebook taking measures, google. , socialquestion is media platforms have come concerted effort to promote that expert information. But what should we be doing to navigate that . We have that every single day in times of pandemics. Space . We see the online great question. I am really great that you grateful that you walked us through. The reason is this. Social media platforms coordinate activities. These are putting out activities. It can be difficult to detect. There are a lot of ways to detect it. Really difficult for social platforms to navigate is coordinatedthat is in a really innocent way of sharing what they believe to be true. I see this as being a greater problem during a time of great confusion. It is noted in the trust barometer study. We know that so many people are posting things that are not necessarily attributed to the same experts we cited because they are not trained to cite experts the way we are. Especially with young people, who are the young people most . Ikely going to be tuning into i think the best thing social platforms can do right now is effort to haveat a trusted brand and information. Hey can be officials it can be someone like dr. Fauci. It can be a top organization. Make a conscious effort. We sought to years ago facebook tried to remove some of the Brand Companies because they wanted to create more more attractions. Now might be a time to turn up bestis time, use your listings. Higher professionals. Talk to the government and really strong people in the Scientific Community to figure. Ut the best force and that may mean you can abrogate one party on one side of the aisle or another. Forget about the political science. Sure that this is reflected in your algorithms. This goes to a point that. Ichard made earlier. Rust had been from topdown there were fewer gateways into the information environment and then social media made more gateways into being a more valid actor in the information environment. Youre essentially making a strong pitch for content. Media companies do that in coordination with government and media . Do we have those kind of information pathways . We are starting to get there. Information that social platforms recognized two things. One is they need to develop stronger relationships of trust and figure out ways to elevate their contents and an equitable manner. That is why you see facebook paying companies to elevate their contents. Know that relationship is getting stronger. We are also seeing ways that we Work Together. The social platforms were were notng that they getting enough collaboration, which might have been them blame. Ing now they do not ever blame the governments. They dont of blame the government for not having that level of coordination because theyve taken great steps to build it. I think that we should feel much better about where the relationships are, theyre not yet perfect, but based off the reporting where it was after 2016 were leaps and bounds. And talking again about the the concentric circles of trust between the social media, et cetera. One of the reports from the findings showed that employers, again, are a goto source for information in the days of coronavirus and that makes sense because if you have an eighthour workday then you essentially spend a third of your existence at your working with your colleagues or interacting with your employer. But one of the interesting findings from the trust barometer, out of the 10 countries listed for service, or surveyed. Nine of 10 of them have National Health care and so, you have two concentric sources there where you have National Health care systems with the government essentially, as well as employers who are kind of sources of information. And do we see them coordinating enough . How would you, a, advise an employer to navigate that system or communicate with the government about what they need in terms of from the Health Care System in their country . And how would you advise the government on how to address employers if the Health Care System is partly or in part or wholly national. Ill turn to richard and lisa if you want to chime in. Part of what richard referenced and i will pull out more in our overall data that theres a perception of competency or lack of competency in the four arenas that we look at. But there is a desperate need for government and business to Work Together. Theres a need and theres an expectation for government and business to Work Together and i actually think this is the prime opportunity to showcase how working together makes a difference and its a natural expectation, its a responsibility that we have and when we are working very closely with government entities, we always have a more informed outcome. We always have a more vigorous outcome. We feel more competent about the recommendation that we are making because of that partnership. And when it doesnt happen and i think weve seen it not happen over the past week in many cases, it can be disastrous, and without being overly dramatic, lives can be lost when they dont Work Together effectively. Lisa, can i add to that . Of course. It seems to me there are two or three obvious areas where government to cooperate, one is if kids are home from school, many poor children are not going to get school lunch. I realize this maybe is more an american problem, but its a severe issue and i think its a perfect area for companies to say, ok, well step up, well offer lunch for those poor children because they deserve to be able to be fed. In addition, relief for workers who are in the travel and tourism industry, now, many of them are going to be on hiatus, laid off, whatever. Here is another opportunity for companies to step up and say, i will continue to pay workers who are at the United Center in chicago because theres no basketball or hockey and were still going to pay those employees for the games that they would have been played. And so, here again is coordination between government and business to show something positive for society. Because were in an untested waters, Uncharted Waters how long this is going to go on. Which industries its going to effect, but i think the most proximate problems are ones affecting workers, particularly in low Wage Industries of travel, tourism and also, again, these children who are going to be home schooled. So, tom, turning over to you with that kind of converse version of that question. How from government do we need to be coordinating with the private sector . That seems like to Richards Point a whole of government approach and doesnt include the stake holders in government that we would think as the first line of defense from the pandemic threat. So whats your advice there . A lot on the table here, ill see if i can go through four of them. The first one i think is important to recognize, all though you made a valid point on the political side about our Health Care System being different so we should be careful making comparisons between our country and others. Theres a distinction, theres a difference between the Public Health care Delivery System and the system. What i mean, the Public Health system in this country is worried about a population level effect on the population of any pathogen or disease or outbreak. The Health Care Delivery system is in the trenches, doctors and nurses and their administrators that make sure they can keep the lights on and patients flowing paychecks flowing and so forth. And historically over multiple president s, multiple generations and multiple administrations weve had a very, very difficult time marrying those two professions in our country and thats probably a more salient conversation than our health care being privatized and decentralized. Id be comfortable with the standard of care around the country even though we dont have centralized system. But the Health Experts are pretty well unified. There are state Public Health officials, but taking the lead of our centralized Health Officials here with c. D. C. And with niaid with dr. Fauci. One of the things that make dr. Fauci gold, hes working both sides of these, he was a practicing medical doctor that delivered service to patients and now is at a population level looking at macro trends in our Public Health system. Hes a unique gem that we should thank as many times as possible. And something that richard said, i love richard for this, hes a solutions guy. Think about this School Debate right now its been infuriating me. We have people that are data driven, scientists, mathematicians that have come up with sciencebased advice and when they get down to it and make a shift, and out of their lanes and what about the school lunches, and the and you heard Governor Cuomo say that, im not making fun of him. Theyre hard questions and him thinking out loud in front of us as he absorbs what hes been taught and theyre not reasons not to close the School System about with respect to him theyre challenges hes to he needs to overcome. If he comes back to the advice that i want to tend to elevate this a little bit. Im a risk manager, and ive been the nations risk manager twice, what ive learned you have to explain to people how you made your decision because there are value tradeoffs and differentials between your acceptance of risk and mine so you explain to people how you reached that decision and why. They can then decide whether they agree with those tradeoffs that you baked into your recommendation. I think thats one of the keys that might be missing in this particular pandemic outbreak. People are told here is what theyre going to do. Theyre nonpharmaceutical interventions, theyre layered, targeted measures to mitigate, the phrases that we use, and hard time communicating it and data driven. We looked at 43 different cities and looked at the differentials in variation of application and there was a science, datadriven outcome and you had to do the key ones and had to do them all at the same time. One cities did three of the four and choose being like an a la carte menu didnt have the same success. We have to explain that and im not sure that weve gotten through in the citezeitgeist of zeitgeist of todays fears and thats what i use in my course occasionally, people dont care what you know until they know that you care. So if you start off with that compassion point youll have a lot more receptive audience and fourthly and lastly, a cool point you made that i want to come back and touch on. Theres been a lot of work that went into this im gratified by and validated something i anecdotally felt. They have all kinds of data and professional and what theyve discovered a huge audience still for people who watch the shorter clip delivery of news that has to fit within the understandable constraints of television and theres a thirst, especially among the young, i think this makes sense. The thirst among the younger demographic for a longer educational piece, they dont want to watch the 11 00 news theyd like to come home at anytime or on a weekend and say, you know what . I heard there with as a development, and i have no idea what that might mean to me and what the context of that Development Might be. If theres going to my own home and listening to someone xyz and history and context and theyll gravitate toward it. And weve rolled out abc, and the younger demographic trending toward that and struck me as relevant and with what richard laid out in his findings and its gratifying. Your last question, what would you come back with the government with, the same thing i started with stay in your lane. Each one requires an expert either that explains in depth at that longer, you know, kind of on demand piece, five minutes to teach somebody, you better know what youre talking about. You cant just fudge it with a talking point, right . If youve made a decision thats complicated based on risk tradeoffs and variable risks, you have to explain that. All of these require us to stay in our lane and i occasionally watch which Health Officials start to get into economics and medical advice, every time i watch it, i cringe and it ultimately gives negative data its a beautiful thing when youd see people staying in their lanes next to each other. Oh, yeah. And i think thats what we saw mid week when ceos met with the president and made the announcement. And that gave people again a sense of confidence and a sense of comfort that they were working together so you do well, i will do what i do well, but we should be doing this. You stay in your lane and ill stay in mine, but lets Work Together. Exactly right. And what richard did was important, he said lets not use the people, the poor kids that need lunch programs as an excuse to close the public schools, bring in the officials from private industry to solve that problem by giving resources and food and so on. There are a set of challenges and not excuses before us. And smart people that manage the properties together and use pieces of advice properly. And its a bipartisan approach over the last few administrations to say the least, right . When theres a crisis, theres a podium and it included all of the stake holders across not only the federal government, but also the media and those questions. And thats a sim bieymbiotic symbiotic relationship. President trump and vicepresident pence in the rose garden showed strength and wisdom and they got a lot of feedback showing the unity of effort between private and Public Sector and having the ceos there and the last point that richard delivered, they are the employers of most of the country. It helped deliver a sense of, you know, trustworthiness, i think, yes. One quick point which is that there can be a time in the media where you look to people who are supposed to be the arbiters of expertise and theyre not living up to that challenge. And its your job in the media to make sure that youre calling them out or that youre recognizing it and not elevating misinformation from an authoritative source that should be and was not. And the most toxic example was at the beginning of this where the Trump Administration was not being very accurate about taking this seriously. Its the job of the media of course to look to the government for having authoritative knowledge on governance, but its the source of information even if its supposed to be that authoritative source isnt, its the job and the role of the media and other institutions to recognize it, to call it out, and to find a better source. So i want to take one question from social media that i think is something specifically, a person that everybody has mentioned across this entire conversation. Professor nancy snow via email has asked, what will happen if dr. Tony fauci doesnt stay healthy. Hes arguably one of the most credible leaders on covid19 and i think we can all agree its a true statement, but id like to kind of rephrase it for government, media and private sector. How do we look for more or lift up more sources that are the next tony fauci so were not totally dependent on. Doctor fauci who weve all kind of had the pleasure of working with, get on tv and explain the situation. What do we do in government where we have a number of the kind of top experts even if theyre not directly related or working on the white house complex, like how do we find the sources in government and lift them up . And then for the private sector, how do we understand exactly what we have access to and what we dont have access to . I would posit that most of the ceos in the country cant call up tony fauci right now because hes a little busy and saying tony, what should i do . Yes, were dependent on tony fauci and what we do and do without him and look for more information that i would refer adjacent. Let me say generally speaking referred to. Let me say generally speaking everyone has to have a plan b here. Whats the contingency plan for something happening with dr. Fauci. What is the contingency plan for something happening, god forbid to richard. So in every branch, government, media, all leaders need to have a contingency plan. What were doing with our clients and looking at scenarios and what happens if that happens, what happens if that happens and thats got to be a basic part of everybodys planning right now. And i would i would imagine that niad and the federal government is doing the same thing. God forbid if something happens, but theres got to be a backup plan, all of us have that. I can answer that in a short period of time, dr. Redfield shared the qualities of being a doctor and somebody distinguished in the Public Health side of this divided well, maybe not divided, but separate form of our Public Health system. And Surgeon General adams, he is an absolute rock star. Now, both of them, havent been on tv as much so people will take time to put the trust theyve invested into dr. Fauci into them. But the way that we get ready for the potential of one of three of them being sick, put them on tv and warming people up to the idea and socializing them. But the answer is weve got a deep bench of people that can lead us through the Public Health specter. In the Public Health sector. And one further comment i think that josh bolton and the business round table and his peers in the u. K. And other markets need to start speaking up about whats the status of jobs. Because he think i think the level of stress on employees at the moment is escalating and i think the mental part of physical illness really needs to be tamped down. Ok, so here is the story. If youre in travel and tourism, here is your unemployment benefits. Here is whats the status is of various industries. Here is what we know. Because again, this information vacuum is leading to all sorts of rumors about bankruptcies or owners of Small Business and et cetera and i think it would be very smart for some of the big banks reiterate this week what theyre going to do in terms of extending credit. The fed has done what it can do and the private sector needs to step up and say specifically were going to extend credit terms or do something specific for Small Businesses. Include Small Businesses in supply chains. This is the time for business to lead. Thank you, richard. Over to you, how do you find the next in journalism youre creating contingency plans to this point. And every time they meet you need to develop new sources for that story so were used to it. So ill give you tips how we navigate this how we can be helpful for leaders in government, business or even people at home. I always ask sources, how do you know that . Its one of the simplest questions, but they should be able to point you to Credible Data or credible sources there. And if they can put you through credible sources there, give that person a call and develop what i like to call a snowballing effect of experts around that one person. And youll begin to map out how the person knows what they know and with that map you have your contingency plan. So it just comes down to asking that simple question time and time again. How do you know that . And maybe follow up with who can i call that you trust . That can help me get the access. The source isnt going to kind of ding you for that, for asking for more sources, right . Thats kind of expected in terms of searching out for the information thats going to be best for your audience because youre liable to your audience. If we were talking about criminal investigations here and i would say, how do you know that . And the source would say, i cant give up the identity of the person, thats the situation. Right now, this is a little bit different. I think that everyones trying to solve the exact same problem and so theyre not coming across that. Lets say they were, look, i cant tell you where i got that data, but its in the Government Data base. And then its my job not to use that data until i find the source. You can never just take someones word for it. You have to always make that followup call and always confirm when that person says this is how i know it, confirm that. And like the media trends do. Well go with our last question, back to richard. Richard, what is the with the special report of the barometer on coronavirus, covid19, what is the top finding that you want this audience to take away about trust that weve learned to a point that everybody has made here today about the data . What do we know from the data that weve been that edelman has been looking at during the survey time, whats the one thing that that data shows us that we should all take away from this conversation . The private sector has to contribute in a substantial way to the information flow. Its not sufficient to have information any longer just from media or from the Public Sector. Theres enough sense of of the Public Sector or of information, misinformation in media particularly from social media. Therefore, because the most trusted institution is my employer, my employer has to speak up every day, updating the company web presence with whats happening in the business, whats happening in the community, and what the company is actually doing to improve the situation. And so it is an impressionist painting. It is the facts based on government, media and the private sector, all three contributing to the better facts and therefore, better decisions. Ill trust you on that. Thank you. For those of you that have joined while wfh working from home, and thank you for those that joined us for the conversation in person from an inappropriate distance, i very an opry at distance, thank you very much. Everybody online again engaging on accoronavirus. The last thing that well say today as we wrap up this conversation is look out for those trusted sources of information. Doublecheck and verify at all times and thats how were going to navigate this infodemick. And well give a last plug to one of the best sciencebased sources we know of thats coronavirus. Gov, updated consistently by the centers for Disease Control and again, thank you for joining us today. Thank you. [applause] [captions Copyright National cable satellite corp. 2020] [captioning performed by the national captioning institute, which is responsible for its caption content and accuracy. Visit ncicap. Org] [applause] were clear. A weird format. [inaudible conversations] easy to federal response it is easy to follow the federal response to the coronavirus outbreak at cspan. Org. Programs and hearings anytime, unfiltered, and cspan. Org coronavirus. Over the weekend, former Vice President joe biden and senator Bernie Sanders addressed the coronavirus outbreak at a debate hosted by cnn and univision. This was the first debate of the 2020 president ial primary to not include a studio audience. Both candidates spoke about efforts