Focused on the television so political advertising became focused there. Technology has changed so that now when you walk into a room of 60yearolds what are they looking at . Their phones. For folks in the political world who want to reach into the future understand what the future of political advertising will look like, things like candy crash or the latest game there is a voice something new popping up. Finding ways to get your message in front of people where they are paying attention is important. For a lot of folks who have been doing this for a while, they are used to advertisements on tv, which is fine. Lots of folks still watch tv. Understanding the future of politics is understanding where attention is being paid. Brian i did you write this book . Kristen as someone who is young and republican, i came to discover in 2008 that no longer was it weird that i was a young person interested in politics, it was weird that i was a young republican. I wanted to get at the heart at why our generation thought that being republican wasnt for them. They thought the conservative ideas were not for them. It began as a masters thesis at johns hopkins, and eventually began to evolve into something bigger. As more and more republicans came to the realization that it would be hard to open elections if they are not reaching the next generation. Brian you grew up in florida. You talk about being a member of a Computer Club. Why did you get involved in a Computer Club . Kristen my dad is an electrical engineer. He was always focused on teaching his daughters about science, math, technology. None of us became engineers but i always had that exposure when i was young. I loved playing computer games. When i was a teenager, i was taking my magazine and programming the quizzes like, what kind of prom dress should you wear . I would program them in basic into my computer so that instead of writing on my magazine, i would add up the score on a computer. I was always interested in technology. That has continued now. Brian best salon insights is what . Esselon insights is what . Kristen it is a Research Firm they try to predict who will win and they get it wrong. They dramatically overestimated mitt romneys chances. During the midterms, it was the democrats who got it wrong. They underestimated the republican landslide. I am somebody younger and i want to know what his next. They are not answering cell phones when we called so we have to find new sources of data that understand Public Opinion. Echelon is all about that, merging that traditional Opinion Research with the things we can learn from analyzing social media, analyzing consumer data. There is so much information that we give off when we go to a store and swipe the credit card or tweet, and that information can be analyzed. To give us clues about what people think, like, and believe. Brian are you representing any existing politicians . Kristen we are focused mostly on nonprofits and clients dealing with ideas. We have done work in the past four campaigns and party groups, but at the moment, we are waiting to see which candidate in 2016 are going to be interested in using data. Brian you went to the university of florida, what did you major in . Kristen political silence political science. I already had a job waiting for me and washington, d. C. They hired me the summer before i graduated and it got me the exposure to the world of polling and research i originally wanted to be a press secretary i watched too much west wing and that was where my interest was. I was directed toward, hey, you should check out polling because i was good with numbers and spreadsheets and data but i loved communication so polling is the synthesis of those worlds. Brian we have some video that will trigger something you have written about. You can tell us why you think this particular person is important and good at what he does. [video clip] lets level the playing field. Programming is not so foreign. It is something most of us can do right now with just a bit of guidance. Programming is about telling a computer what to do. You need to be looked to express yourself distinctly and tersely and specifically because computers are dumb devices. It can only do what you tell it to do. So if we were to pick you can tell a computer to do something Say Something. This would represent a statement. You can tell a computer to do something conditionally if something is true, go in this direction. You can tell a computer to repeat its self multiple times and do something again and again. Brian who is that man . Kristen he is a professor of Computer Science at harvard. He teaches an introductory Computer Science classes that huge numbers of graduates are interested in taking because they all want to be the next mark zuckerberg, or they understand that getting the world of technology and Computer Sciences critical in any field in which you want to succeed. I had the opportunity to take ca 50 during the fall, and they encourage us to take courses with undergraduates. You can take courses in art history, but i signed up for cs50 and everybody told me i was crazy but i enjoyed it and i completed the class and got a certificate in the way i got the certificate was through something called edex or folks can take Classes Online cup i get as much as the real experience as possible without actually being there in cambridge on harvards campus. I write about it in the book because cs 50 we understand how technology and data is going to be playing a role in the future of politics and a host of different industries. It is an interesting way of delivering skills and knowledge. It is a model of a Fouryear College degree where you spend a lot of time in the classroom and live on campus that is no longer the norm. The nontraditional Student Experience is now the norm, is the condition. I think that republicans and democrats have not really addressed the question of, how do we deliver skills effectively to people who want to learn about Computer Science, who want to learn how to become a nurse who want to learn about any industry where you can pickup skills . So i really think that on this question of, who is providing Affordable College education . You are going to hear a lot of discussion about that. I think particularly from democrats will talk about the issue of student loans. In the book, i suggest that focusing on the loan issue is pretty narrow, that is about debt management. Think there is an opportunity is focusing on how we deliver skills and education in a costeffective, nontraditional way. Cs 50 is proving to be a great example of how folks hundreds of thousands of people have access to taking this class and gaining skills and getting jobs in the technical World Without having to take out tens of thousands of dollars of loan debt. It is a model i would like politicians to Pay Attention to. Brian harvard is not known to be a bastion of republicanism. Kristen they were very nice to me. Brian why did you go there and what did you find among the students . Any republicans . Kristen there are some republicans. I was assigned six students to work with me, all of whom are very gracious and helpful. Harvard has a republican club. I was very honored to be able to speak with an early on in the semester. I think what is interesting about being a republican at harvard is, your beliefs are constantly being challenged but i think that makes you stronger i think the fact that you are constantly having to battle do ideological battle with the folks in your dorm i think it makes you better. Brian between two ferns, here is a clip you refer to in your book. [video clip] zach what did you come here to plug . President obama i would not be with you if i didnt have something to plug. Heavy heart of the Affordable Care act . I heard about it, that is the thing that doesnt work. Why would you get the guy who created soon to create your website . It works great, and millions of americans have only gotten Health Insurance plans and what we want is for people to know that you can get Affordable Health care. Most Young Americans right now are not covered. The truth is that they can get coverage for what it costs to pay your cell phone girl. Is this what they mean by drones . A lot of young people think they are invincible. Did you say invisible . No, no. Not invisible, invincible. Meaning that they dont think they can get hurt. I understand that nobody can be invisible i understand that. Brian why did you refer to this . Kristen this is a video of obama going on a video podcast with Zach Galifianakis where he tries to encourage young people to sign up for Health Insurance. When the Affordable Care act was launched, one fear was that younger folks were not enrolled in Health Insurance because they think, i dont really need it. The odds of getting sick or low. If the insurance pools were only older americans, it could become financially unsustainable. The administration was focused on young people. This is one of the ways president obama went about doing it. This show gets huge viewership. After he went on this web show, it was the number one driver of traffic to healthcare. Gov. It was important that the president do this because the website had a rocky rollout. The website kept crashing. He had to go convince young people, im sorry, please try again to make sure that the law could succeed. He wasnt just doing an interview on the sunday morning talk show, he wasnt doing an interview on the network news. He was going to this really silly comedy podcast and trying to deliver this message and millions of people saw it. Brian what was Zach Galifianakis up to when we watched . Kristen luckily, you are being much kinder to me. It is part of the joke, he is a comedian. He is kind of pretending that the president is boring, giving him a hard time. It is a variation on the stick at Stephen Colbert used to have. Putting on this persona like, he is unimpressed with the guest and needles them over things they believe. Brian what is your message to republicans . Kristen my message is that it is ok to be funny it is ok to put yourself in situations where you can take a joke or in here, the president was ok with jokes about the website being quote, created by the guy who made the soon. That is a tough interview. The president knew that being able to poke fun at yourself, acknowledging imperfection rather than putting up a front was the better strategy. Brian what is a soon . Kristen it is microsofts version of the ipod that did not sell particularly well. Brian lets go back to the debate to 1996. Bob dole, who is a funny man but this is not a funny moment. [video clip] this is important business, this election. I ask for your support, i ask for your help. If you want to get involved, cap into my homepage, www. Dole camp96. Org. Thank you, god bless america. [applause] brian one interesting thing is that bill clinton left. Last rid laughed. Kristen that was the first time a candidate mentioned a web url in remarks, he was directing people to his website. He missed the dot. On one hand, it is an incredible historic moment. I a did an interview with one of the tech consultants for the Dole Campaign who said, as soon as he saw that clip, he knew the website would not be able to handle the traffic because this was 1996. He also talked about how because doles website missed the dot it was marred with this mistake. I mentioned some of the News Coverage at the time was, dole tried to do something to reach out to the internet generation but failed in the execution because of that misspeak. Brian was his team not ready . Kristen they did not know that that was coming. That moment of panic i describe in the book where he and his colleagues realize they are about to get a whole bunch of traffic. We have come such a long way in terms of campaign technology. I write about this very basic they had to get a backhoe to put a t1 line into the house, and get Internet Service for 1000 a month. Nowadays, you dont get a gold star for having a website, or even being on twitter and facebook is in cuttingedge anymore. Campaign technology in the last 20 Years Technology has come such a long way and the campaigns had to adapt. Brian how would you grade president obama and mitt romney from the last campaign . Kristen president obama set the standard for what campaigns need to be like in the future. In addition to being very effective at marshaling support through social media and organizing, the obama team was also very effective at collecting data and using data to pinpoint and turn out voters. In a way that republicans were not. The romney team there is a man who is now the director of Data Analytics for jeb bush. One of the smartest folks on the right, but he was understaffed. It was him versus the obama team. I think the Obama Campaign set the standard for what campaigns need to look like in the future. Brian what about mitt romney . Kristen he tried, and i think he ran a conventional online campaign. He wasnt doing much revolutionary stuff that the obama team was. I mentioned that the obama team was using online games as a way to reach folks, putting advertisements in need for speed and nfl. It is using things like xbox live, where people are playing games all over the country, to feed ads. There are tons of technological opportunities. Republicans are beginning to catch up a little bit or they are beginning to use social media more effectively. In 2012, if you looked at mitt romneys facebook page, it was a lot of fundraising pleas, how many people were at the rally. As soon as the election ended qb and seeing pictures of him on the beach with grandkids. Him taking selfies with people in airports. It became more personal. I am hopeful that republicans will take away a lesson that you should be using social media as a way to show your personality. Pull back the veil, pulled back the curtain. Help build that trust. Brian i want to ask you what you think of the next video we are going to show, these are College Republicans from youtube talking about republican millennials. [video clip] they still think guys in d. C. Can govern the economy. The old way isnt working. It closes down innovation. It makes us feel stuck. Now it is our turn. We dont have to accept the another double we have an opportunity to better ourselves. The next generation of leaders, and educators, whether one or whether we want to go about old ways or if we are ready for fresh ideas. We are republicans because our principles getting Old Washington out of the way of ideas that have the power to grow our economy we know our generation can do better than washingtons feelings. We know it because our generation has changed the way our world works. Brian as you know i know more than you politicians have been running against washington forever. What makes them think that this is going to matter now . Kristen this generation is more distrustful and frustrated than previous generations. Running against washington has always been an easy go to. We have seen a sustained level of the percent of americans who say we are on the wrong track. The percentage of americans who feel economically insecure, particularly the Younger Generation who is coming of age in an era where the idea that they can immediately get a job that will pay them enough to buy a home and have a car and live the american the old American Dream is fading. They have so much student debt they cannot get the jobs they wanted with the career paths that would help them advance to make the money they want to lead the life they want. There is all of this frustration and i think what College Republicans the reason why you see as like that republicans have been unfairly branded as the party of old, the party of the past, the party of the American Dream that doesnt exist, the party of what has artie been. In order for republicans to win, they have to prove that they are the party of what is next. What is next is not centralized planning in washington or big bureaucracy, what is next is innovation. He saw liftyft this was technology responded to the problem of inadequate transportation and urban areas. This is showing that the free market came in to solve a problem. I think that is why you see young republican saying, we are not about what is old, we are not about washington running everything. We are about putting power in individuals hands. They can disrupt the status quo. And try something new. I think pull after poll shows that there is an appetite along among millennials for something new, something that doesnt look like it has always been. Brian here is this is also from youtube, from an Organization Called republicans are people too. Com. [video clip] kristen like cats and dogs. Brian do you know the group . Kristen it is an outgrowth of a campaign that was done in the western u. S. Around mormons that was all about trying to change the perception of the church of latter day saints the idea that you put ads on buses showing a diverse set of faces to break the stereotype of what folks thought of when they heard the term, mormon. I think folks looked about and said that is a successful campaign, lets try that republicans because republicans are misunderstood. What i have seen whenever i talk to young people is they do have this unfortunate perception of what republicans are. They think republicans are older, predominantly white religious, conservative, living in rural areas. A lot of data suggest that is not completely wrong, but there are different ways to be republican. I think one of the big challenges the party has is the need to demonstrate that being republican doesnt just mean you have to be religious, you have to live my way or the highway. We need to be reaching folks who live in cities, not just rural areas. We need to reach folks who dont go to church on sunday. We need to reach folks who are not married, maybe they are living with her boyfriend and have kids. Republicans do well among married, white older folks. Young people are not going to church or getting married is much. Republicans need to adapt and reach of broader swath of voters. Brian put this together, what about the idea and you have a lot of statistics about people are having children before marriage, republicans are having children before marriage what has happened . Why the change . Brian kristen what i think is happening is that a lot of young folks have looked at their parents generation and they saw my parents maybe their parents got married early in the got divorced. They had parents or they saw parents generations by homes and in the homes lost value. Or they saw their parents work at the same job for 2030 years and then during the recession they lost that job and, you know, were struggling to get something new. So they saw a lot of things that their parents generation was going through and have said, i want to live a little bit differently. Maybe i view buying a home is risky so i will just rent. I dont feel it as as good an investment. Maybe i dont want to get married. I dont think i am ready for that yet so i think i want to slip with my girlfriend and we will see where it goes. It is sort of not wanted to commit to the big institutions that millennials have seen may or may not have worked out great for their parents certain cases. I think that is what you are seeing this rejection and walking away from traditional institutions whether it is marriage, religion media this is sort of lack of trust well, i am just going to sort of do things my way. Brian why are you a republican . Kristen im a republican because i believe that when people are freer, society is better off trade when you have markets figuring things out, when you have people having the ability to be creative and innovative on their own rather than wellintentioned folks trying to manage everything in the government and make society perfect from some centralized washington, i think it is better off you know, i am a big cold war history not. It is one of my favorite things. Growing up, when i first was in High School Learning about the cold war you know, i was very interested in figuring out well, why is it that our system works . I had to do a debate in 10th grade history where we had to debate the resolution capitalism creates a more just social order than communism. And i was engaged in that debate and i realized that capitalism and markets are good, that people having to work for what they get is good, that incentives are powerful. That we understand what incentives are an a matter and they can create better social so that was very early on as a teenager was when i first again to get these kind of republican leanings that have turned out into my career. Brian we have picked three people who are running on the republican side for president and just got little clips of what they talk about as being important and i want you to watch this and tell us how many millennials will go along with any of this. [video clip] as concerned as i am about who is answering the phone at the white house i am concerned about who is answering the phone at your house when god calls and says, are you fed up . When you wake up, when you show up, when you stand up, when you pray up, when you speak up, and will you promise to never give up . We have the ability, because of immigration to be in emerging country again, to be full of optimism, to believe that our future is brighter than our present or do we have to fix a broken immigration system and do it in short order. What we need is a government that strengthens the family, not competes with that, and a government that with the president that values our traditional values, not try to replace them. In that realm we are going to have an attorney general and we are going to appoint judges that dont just honor the second amendment, and all the constitutional rights, but also disband disband against the discrimination brian can you get elected president if you hold traditional values . Kristen the challenges, to what extent he require fellow citizens to hold onto those values. That is the real divide that we are seeing. As i mentioned, lots of young people still hold faith. They may not go to church, but they are more likely to pray daily then young adults 2030 years ago. There are a whole variety of metrics when it comes to drinking, drug abuse, sex, younger people are actually behaving in a slightly more conservative faction than young adults were 2030 years ago so when it comes to living more traditional values in some ways, millennials are actually living a more puritan lifestyle than previous generations. But when it comes to a question of, which the government expect from others and what should the government expect in terms of family values or what have you i thought i think it was marco rubio said, we need to make sure a government is not replacing values, that the government is not imposing values. And you can bend that around and say, we dont think the government should be in the business of defining family, but rather strengthening it. Lots of young people define family very differently than previous generations. Again, children before marriage maybe they will get married at all. They view family as being extremely important. Nowadays young men and women are more likely to say that being a good parent and a good spouse is one of the most important things in life compared to young adults 20 years ago. They have actually increased in the importance they place on being a good spouse or parent or partner. When it comes to living family values millennials are there. When it comes to how the government defines family and when it comes to rhetoric defining family or goodness as an adherence to a certain set of religious tenets, that is when you see folks back away. Brian you saw to floridians there. Marco rubio and jeb bush. What do you think millennials will see and you had jeb bush talking about, you need to value rubios parents came from other places talking about family values what will millennials see in either one of those men . Kristen bush has a huge opportunity because he has carved out a position of being forwardlooking. Most folks who do not follow politics closely based the, jeb bush, and they think he will be a lot like his brother and as i write in the book it was during his brothers presidency that millennials really began to start having their breakups with the Republican Party so in that sense, the last name would be a hindrance but i think governor bush presents himself in a way that he is very reformfocused, he is proimmigration reform, he speaks spanish fluently. The sky is the limit in terms of his potential to appeal to young people. The millennial generation is in and of itself extremely diverse. In states like new mexico, nowadays, more people are hispanic and then why. When you take a look at the exit polls from the 2012 election mitt romney won young white voters. But because the millennial generation is so diverse by the fact that he lost young hispanics and young africanamericans by such huge margins, he lost the youth vote. Jeb bush understands that the Younger Generation is diverse. And understands the need to appeal beyond just white voters. I think that is why you cannot separated out appeals to hispanic voters in millennial voters because the age and race issues brian im going to show you every public and from the floor of the house of representatives in 1996 in california. His name is Duke Cunningham for it i want to have you put this in perspective. This is 19 years later. Especially what is going on in this country right now. [video clip] is there any doubt the same people that would phone to cut defense 170 7 billion, the same ones that would put homos in a military, the same ones that would not no, i will not sit down, you socialist. Mr. Chairman. [booing] i thank you, mr. Chairman. Parliamentary inquiry do we have to call the gentleman a gentleman if he is not one . Order. The gentleman from colorado is recognize. And the gentleman from vermont is recognized. The judgment from california is he still here . Might years have them playing a trick on me but i thought it heard the gentleman Say Something quote unquote about hmomos in the military. Absolutely, putting homos in the military. Was a gentleman referring to the thousands of gay people who have put their lives on the line and countless wars defending this country . That is the group of people that the gentleman was referring to. I am talking about the military people in the military do not support that is not we were talking about purity use the word homos in the military, you have insulted thousands of people who have put their lives luckless not talk about you and liberals like you brian there is a lot and there including the fact that Duke CunninghamBernie Sanders looks about the same that he does today. He is now running for president. That was pat schroeder, the other person in there. What did you think when you saw that . What would happen today of somebody talked like that . Kristen i am concurring with Bernie Sanders. That nowadays would be there would be outraged. I dont really remember if there was any outrage and congressman Cunningham Said that in 1996 but nowadays, there would be enormous amounts of controversy and i think, rightly so. Folks would have to condemn it. The Republican Party you have seen the reaction, the various reactions to the Supreme Court decision around samesex marriage at the end of june. You have this wide variety of responses were you had some that were saying, we should not have to listen to the Supreme Court. But even though statements, i dont think you need to see the furthest right folks these days right for president , coming out in using slurs. Meanwhile, the folks at the top of the field jeb and rubio their statement said they disagree, but lets love one another in be tolerant and move forward. The Public Opinion on whether it is samesex marriage and gay rights has just changed so dramatically in the last 20 years. That is why it is only been the last year or two that somebody like Hillary Clinton has held the position that samesex marriage ought to be legal. The polling has changed genetically and quickly and that is in no way shape or form are presented ever where the Republican Party is today. Frankly, that seems like an extreme voice even for 20 years ago. Brian have you heard of bob dornan . He was a congressman from california. I dont want to look like i am piling on, but he was far right. You have to see this, this is from 1996. [video clip] the same day we were commissioning one of those big ships for a medal of honor winner, 2000 wild, partying homosexuals, hundreds of them almost naked down here in our biggest most beautiful taxpayer owned and operated auditorium the Andrew Mellon auditorium directly across the street from the actual starspangled boehner, the 30 by 40 foot flag that flew over fort mchenry in baltimore, is on the north wall of the National Museum of American History and directly across the street is this homosexual cherry jubilee. Unbelievable. Brian that flag, by the way a lot of things have changed to read why have we change as a society . Not everybody has. A large percentage of young people in particular say homosexuality is fine. Kristen there are a few things at play. If somebody says they know somebody who is gay or lesbian, they are more likely to then support things like samesex marriage and gay rights in the proportion of americans who report knowing somebody who is gay or lesbian has increased. As more and more folks have come out of the closet, become open about their Sexual Orientation, it is actually creating a cycle where more people know somebody who is gay or lesbian, feel more compassionate towards them feel more comfortable, feel less hostile. It just goes from there, which encourages more folks to feel like they can come out of the closet. You have seen this genetic increase in the number of americans who say they know somebody who is gay and lesbian particularly for younger americans, those proportions are huge. The second thing is this sort of change in approach to traditional religious values good as i mentioned, a lot of millennials do not identify as christians or muslims or jewish, but the way they express their faith and the way faith plays a role in their lives is more about love thy neighbor, treating other people with respect, am i doing the right thing, am i living a life of service . Then it is of placing judgment. This is a very nonjudgmental generation. The idea that you would judge somebody or call somebody a name or say horrible things because of somebody Sexual Orientation is just not acceptable to this generation. Brian you said that you bonded with a woman who is a canadian. Kristen yes. Brian here is a little bit of this woman. She is a member of the house of commons in canada. Why did you bond with her . [video clip] i am humbled to be here today and join the cabinet of Prime Minister stephen harper. Over the last few euros, or a focus has been on ensuring a canada continues to prosper, that we see job growth, economic development, and certainly being part of the western Economic Diversification team is something that i have verys excited about after spending years of my career prior to politics working in innovation and enabling research and development. Our focus with our government as we head into the fall will be ensuring canadas longterm economic prosperity. Im very pleased to be here. Im very pleased to work with our conservative government and i am fit wonderfully excited to see canadas future continue to grow and shine. Brian in her mid30s kristen she is phenomenal, she is a rising star in canadian politics. I had a opportunity to meet her in 2013 in london, put on by an organization that tries to bring together young, right of Center Leaders from all over the world to get to know one another, to share what our challenges are and it was there that i met michelle and a number of others and came to find that it is not just the United States that the centerright party is sort of struggling to reach the next generation and she had some really great lessons and insights that i wrote about in the book. She also in addition to being bright and young being a young conservative woman, sort of unfortunately makes you you are considered and not a d in the world these days. Because of your gender and your race it is all that you would be conservative. She and i bonded because we had shared experience of folks wondering, how can you be young and female and conservative . I think she is a great advocate for centerright, promarket values and i am excited to watch her star rise in canada. Brian i come to you probably too old i would come to you and say, im going to run for office, what do you advise me to do based on all the stuff that you know about the Younger Generation . Kristen i would want to know what you stand for, what you believe. I would never if i somebody and i try to make clear that i dont want anybody change their position on something and pander to reaching young voters. What i i dont want to ask folks to say be more like democrats and that is how you will win i would say, tell me what you believe in and lets figure out how to apply to solving modern problems could what are the things that nobody in this race is talking about that a lot of people care about where are their places in this political market for you to enter and sort of have a message and ideas that will resonate. I think about it this metaphor that has been used about the pizza and the box. So Dominos Pizza was struggling to sell pizzas and they had to go on this Big Marketing campaign to say, we are sorry we know you dont like our pizza, we promise it is different, come try it. And so the debate was, did they have to actually change the pizza . Or did they just needed change the box . And do the marketing assay we are sorry, we are better. I would say, republicans need to look at both. If youre running for office, your Marketing Needs to be savvy, your message the way you communicate doing things, going where young people are its critical, making sure you are not just doing shaking hands with folks at country clubs and airing ads on the news, but really trying to be innovative and get your message across in new ways is keep her but then i think that making sure that your ideas are new, as well, that what youre talking about is not just the same sort of ideas and talking post that folks have heard from politicians take for instance you mentioned, there is 1 trillion in student debt for college. What can you say to a young person other than the government is going to take care of it . Kristen i think this has been proposed by marco rubio i think he is one of the senators involved that would make it easier for folks to repay their loans in a way that is sort of a link to to their income so that folks who have fallen on hard times can pay back a little bit later. It is not insulting debt, it is not saying the taxpayer will wave a magic wand and wash it away, it is saying lets make it more adaptive to the economic realities you are facing. That is just one idea of countless ones that opportunities are out there for folks to say, here is the problems they are facing, lets not spend a lot of taxpayer money internally to go away, but guess what, it is just more debt the generation will have in the future, here is brian the last two president s have added 12 trillion in debt to this country. What do you say do young people care about that . What did he think about that . Kristen whether it is Something Like the National Debt or our initials and tiedemann program Social Security, medicare, young people that this is a problem. In fact, the challenges they think it is almost too big a problem to be solved. If you do surveys of young people and say, do you see Social Security . The answer is almost overwhelmingly know. They want to be in charge of their own retirement, they dont the that Social Security is going to be there for them. They dont want the programs to go away, they dont want to then or engage they dont want to see Government Spending horribly slashed, they just assume that the problem is so big and they just have no sense of how we believe in the with it. I think the challenge for a lot of politicians on the right when we talk about things like that or entitlement reform is weak look at it from an ideological point of view. We say we to limit Government Spending because of small government turned we need to reform these entitlement programs because limited government is good. And for a lot of young folks limited government and and of itself is neither a good nor bad thing, it just is. They want to know how with is going to the economy better . How will this make sure i will keep money in my pocket . How will this nation my retirement is more secure and less sort of less terrifying a prospect . I think republicans need to get better about talking about what they believe not in terms of ideological wins but in terms of real, practical outcomes for people because millennials are not as ideologically right of center and do not care as much about the idea of limited government is maybe the older generations do. Brian is somebody you speak highly of in the book. Here he is talking about the difference of conservatives and liberals. [video clip] the difference between conservatives and liberals are profound. Conservatives begin from a constraint and limited notion limited set of expert tatian what human beings can achieve. What Human Knowledge can achieve, what power can achieve her because of those low expectations, they value very highly the achievements we have a society, the things that work. And they want to preserve them. They want to save the preconditions so those things continue to work trade liberals tend to begin from higher expectations, from a notion of greater perfectibility lee perfectibility in a human being. And for that reason, they start out with a sense of outrage about what is failing, because they think we can do a lot better they dont begin by appreciating what is best, the of appreciate they begin by trying to undo and root out what is worst. Both of these things are very valuable and important and necessary. But they are quite different. Brian what is it about him that young people seem to like . Kristen what i think he is talking about is why conservatism can be a more optimistic and forwardlooking ideological approach that, whenever i do focus groups of young voters, they not only say that they think republicans are older and backwards and backward looking, of the 1950s they also say that republicans are angry, the republicans are the ones sitting on their front porch, shaking their fists at the kids. I think what he is articulating is why conservatism is not necessarily the angrier side, but rather the one that has humble expectations for what humanity can achieve and a desire to celebrate the things that we get right. The belief that inherently humans can wind up if we are humble about what we think Big Government institutions can do we can wind up being a little bit more optimistic about the future instead of believing that everything is terrible, and everything needs a program to fix it. I think that since a kosice cautious i think that sense of cautious optimism can take root in a joyful, warrior posture is something that politicians think brian what evidence is it that any republican president and last 4050 years believed in smaller government, limited government . Kristen i think if you take a look for instance that when folks talk about you know ronald reagan, for instance, they like to talk about him as somebody who was in favor of limiting government if you take a look at defense defense is always the area where folks that sort of complicates the equation because republicans the last couple of decades have been much more aggressively prodefense lets build a robust military what you think of that i am of the view that there are a lot of bad people in the world, a lot of bad ideologies and we need somebody to keep us safe and that burden has fallen to the United States to continue . Kristen that doesnt necessarily mean invading somewhere we have no ability to succeed and when it comes to where my generation falls on these issues, millennials are interesting lee split, you have all the millennials who remember vividly the iraq war we remember that this did not go so well. And generally, now take a more restrained toward active military engagement. On the other hand, juncker millennialist, younger millennialist, they are coming up in the era of isis where it seems like the world is a very dangerous place and you have vladimir putin, who is making noise in ways that is troubling and so actually the Harvard Institute of politics poll of Young Americans that came out a few months ago shows that younger people and particularly the younger millennialist are open to the idea of boots on the ground to deal with isis. This question of what a republican foreignpolicy view looks like its one that you will definitely see play out in this debate to you have the whole spectrum of views from marco rubio who is for a robust defense all the way to random hall who takes a much more rand paul who takes a more libertarian view. That debate is still one that has yet to be hashed out. Brian do young people want to put on uniforms and go to war . Kristen you have started to see a sort of backing away from concepts like patriotism, which is troubling to me as somebody who considers herself to be quite patriotic. Backing away from labels and institutions, you even see younger people nowadays who are less likely to say they think that the military will do the right thing. Huge majorities still do but it has been in decline and trust and big institutions. I think a for a lot of young people, they want to make the world a better place they are very missiondriven but it is less about patriotism and and their own country, it is less about fighting wars and more about, can i start a nonprofit that will solve something . Can i create a new product or idea or technology that will alleviate poverty yucca millennials are a very missiondriven generation, they want to make the world a better place in the are very confident of generations ability to do so but they are looking for things like Nonprofit Service and sort of social logic and newer ship as vehicles for doing that. Social entrepreneurship as vehicles for doing that. Brian the first advertisement is a romney at from 2012 and we will have on from the Obama Campaign and i want to talk about each one of them. [video clip] in the last few years, and america has been knocked down, 23 Million People cannot find work. 4 billion every single day. Somebody doesnt get a job done we have to hold them accountable. Obamas second term would be a rerun. We need somebody who can turn it around fast and that man is mitt romney. There is not much time left in the future of our country. American crossroads is responsible for the content of this advertising. Are number my mom voting and she would always come out with that sticker. I feel pride when i have that sticker. The sticker is wonderful. It says i participated in democracy. Pointed to my sticker and making sure everybody else like, why didnt you vote . I remember in the last election, i wore my sticker for days. Ask the young people who volunteered and voted in 2000 eight, you won the election. We needed to win it again. They are not a privilege they are a responsibility. I stick with responsibility i dont take living in this country for granted. For the young people who have not had a chance to vote, we need is people, those people who are going to be looking for higher education, looking for access to health care. It is in their interest to vote for barack obama this election. Kristen that obama at his bright, sunny, speaking to younger people. It is not even making a hard political sell, it is making a softer sell. It is part of being a good american, do your civic duty, the Obama Campaign knew that they didnt have to make a hard sell for why president obama the was so good because they knew they were doing well. Their biggest challenge would be getting young people to the polls. You see that reflected in the focus of the advertisement. The romney ad was on an ad in the young people. That was an ad aimed at workingclass americans who is middleaged, concerned about the nations decline, maybe works of bluecollar job in manufacturing , i bet that ad was aired in ohio and awful lot. Two different audiences for those ads. I think it speaks to the audiences for both of those campaigns. The Romney Campaign was very focused on had we win for middleaged, predominately white americans and we are going to push and message of, america are you better off than you were four years ago . Hasnt this resident failed . And when they did a survey of young voters in 2012 and i asked , what do you think of other president . Do you approve or disapprove . Those who said they approved said he approved because he was trying, even those who said they approved the president obama were not drilled were not thrilled, but they felt like he had been trying trade for many young people, the idea that, well, obama did this terrible job and doesnt deserve to be reelected which was the message of that first ad, young people were still willing to give them a chance, they still had a residual hope in a change, and maybe in a second term he will turn it around, which is why my as like the first when you show i dont think they really change a lot of minds. But i dont think young people were the target audience for that at. Brian i wrote us something you said that it was televised and you said, quote, we dont trust what we hear from the media, from politicians, from leaders. Kristen absolutely. Declines in trust in traditional media sources have been huge. This is why social media is so powerful. Some folks say that social media is tech and cool, and that is why it is cool. No. Social media is important because it is personal, it matters because it is people that i know who i trust who are in my orbit who are telling me i think this article is valuable. His video is great. So when folks turn on the tv and they see that 32nd political ad maybe it is in black and white and has spooky music and has the ominous voice telling you why somebody is terrible for america, that it has just become background noise. People are so used to it and dont find it credible anymore. They are waiting to see, what are my friends and family saying . What are real, tangible examples video clips of somebody on the campaign trail what they said, unedited . Those of the things that are really beginning to shift opinion and where young people looking to get their news 30 saw the rise of things are the daily show and the colbert report. One out of every four len eales stated that they got news from the daily show with the colbert report on a regular basis both of those sows one of them is gone, the other is changing host so amazed be seen to what extent this particular shows will that type of show will continue to be influential with millennials, but a very different way to get your message across and, you know, going on a traditional you know media story on the nightly news. Brian last question, your subtitle on this is, where millennials are bidding america, but your title is, the selfie vote. Who named it . Kristen i came up with the neighbor was hesitant about it because i didnt want people to get the impression that this is a book about how young people are narcissistic and selfcentered. I would suggest that selfies are all about people wanted to share themselves with the world, to feel connected. They are disconnected from institutions, but theyre connected to each other, sharing selfies is just one piece of that and it seems like a catchy name for this election. Brian i guess has been cursed and anderson. Thank you very much. Your book is called the selfie vote. Thank you. Announcer for a free transcript sort to give us your comments about this program, visit us at q a. Org. Q a programs are also available as podcasts. [captions Copyright National cable satellite corp. 2015] [captioning performed by the national captioning institute, which is responsible for its caption content and accuracy. Visit ncicap. Org]