Crown Paint starts loyalty points plan for struggling SMEs
Wednesday December 23 2020
By LYNET IGADWAH
Summary
The paint maker has unveiled a loyalty programme initially targeting members drawn from its affiliate savings and credit cooperative society, Team Kubwa Sacco.
Crown chief executive Rakesh Rao said the Paka Rangi, Pata Pesa na Crown Paints campaign is aimed at helping some 15,000 painters raise capital for personal development during and post pandemic period.
Small scale businesses struggling under the tough economy can now use Crown Paints #ticker:BERG loyalty points to settle electricity bills and buy airtime.
The paint maker has unveiled a loyalty programme initially targeting members drawn from its affiliate savings and credit cooperative society, Team Kubwa Sacco.