Cross channel attribution - way forward for digital economy companies

Digital Economy Companies invest in media to drive growth. As a result, they have relied upon platform attribution, with Multi-Touch Attribution (MTA) playing an essential role in cross-platform attribution. However, the evolving media/ macroeconomic

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,Digital Economy Companies ,Facebook ,Deepak Pant ,Managing Partner ,Data Science ,Economy Companies ,Multi Touch Attribution ,Digital Economy ,Cross Channel Analytics ,Social Media ,Social Media Engagement ,Channel Attribution ,