i24 News – Yesh Atid head Yair Lapid revealed Monday night that he had offered Israel’s former Defense Minister Naftali...
Moshe stressed that unlike other major crop protection companies, Adama approaches agtech solutions with a farmer-centric strategy. “We meet with the farmers before we do anything else. We know that farmers have to make multiple agronomic decisions while considering costs, efficiency, and possible environmental risks. We believe that there is no one-size-fits-all solution. It means that we deploy solutions based on different use cases and we do it by joint ventures with multiple tech companies.”
In Israel, it seems that Adama is spoiled for choice, with around 500 agtech startups of various sizes and scales making up a vibrant ecosystem of innovation.