February 12, 2021
After Joe Biden’s presidential inauguration came and went without incident on Jan. 20, people began making jokes about finally being able to go back to brunch.
Crooked Media wants to go the other way, hoping a politically charged slate of shows, focused on topics not known for being political, will help the podcast startup that defined itself in opposition to President Donald Trump’s administration build out a bigger brand
with an engaged, quasi-activist community of listeners and viewers.
While Crooked has dipped its toes into non-political and news waters before — a show called “Keep It,” which focuses on entertainment and cultural news, has been live since 2017 — it plans to diversify further away from politics and national affairs this year, looking to build momentum it started last year with new shows including “Hall of Shame,” about sports, “Unholier Than Thou,” a show about a search for spirituality, and “Wind of Change,” a show about rumors that the Scorpions’ hit of the same name was secretly produced by the CIA; it co-produced the latter show with Pineapple Street Media and Spotify.