Criteo Spearheads Post-Cookie Innovation with the Launch of Contextual Targeting Connected to First-Party Commerce Data
April 28, 2021
Criteo innovates with new, first-of-its-kind contextual advertising solution that leverages deep-rooted connections to retailers, brands and publishers to go beyond keywords and environments, reaching consumers in a shopping mindset
New York, April 28, 2021 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced a first-of-its-kind product that connects first-party commerce data with real-time contextual signals, paving the way for marketers to continue to drive and measure incremental revenue in a post-cookie world.
Criteo’s contextual advertising solution is an important milestone in the company’s larger vision to become a Commerce Media Platform, a world-leading media activation platform that enables media monetization and powers global brands, agencies and retailers to optimize their sales and digital advertising returns.