Credo Brands Marketing, the owner of Mufti denim jeans brand, has filed draft papers for its IPO. The OFS includes up to 1.96 crore shares by promoters and existing shareholders. Credo Brands Marketing is a leading player in the mid-premium and premium men's wear market in India with a wide retail presence. The company aims to raise funds through the IPO, with the equity shares proposed to be listed on the BSE and NSE. The firm posted strong financial performance, reporting increased revenue and net profit for the year. DAM Capital Advisors, ICICI Securities, and Keynote Financial Services are the appointed book-running lead managers for the IPO., Markets News, Times Now