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Creative and Content Veteran Alejandro Lopez Appointed U.S. Head of Mediabrands Content Studio
April 16, 2021 GMT
Creative and content veteran Alejandro Lopez appointed U.S. Head of Mediabrands Content Studio. (Photo: Business Wire)
Creative and content veteran Alejandro Lopez appointed U.S. Head of Mediabrands Content Studio. (Photo: Business Wire)
NEW YORK--(BUSINESS WIRE)--Apr 16, 2021--
Former McCann Worldgroup Japan Chief Creative Officer, Alejandro Lopez, will serve as U.S. Head of Interpublic’s newest creative practice, Mediabrands Content Studio (MBCS), effective immediately. Launched in November 2020 by Mediabrands Global Chief Content Officer, Brendan Gaul, MBCS is designed to network and grow the content capabilities within Mediabrands’ agencies—UM, Initiative, Reprise, Rapport, MAGNA and Orion—around the world.